- Facebook launches Facebook Reels, a new short video feature similar to Instagram and TikTok
- A few days ago, TikTok managed to surpass Facebook as the most downloaded app
- Facebook Reels presents itself as a great opportunity for content creators
This Thursday, Facebook announced the arrival of Facebook Reels, a new short video feature similar to those on Instagram and TikTok, one of its main rivals.
Since TikTok appeared as one of the most relevant social networks in the market, some platforms have redesigned their own functions to, in some way, be similar to the Chinese application. This is mainly due to the success that TikTok has had in the last year,
The emergence of the pandemic brought a change in our ways of accessing and consuming social networks. It was precisely in that period that TikTok began to gain relevance, followers and, consequently, popularity, so much so that, to this day, it is the most downloaded app, managing to surpass Facebook.
This fact alone means that we are, perhaps, before a new panorama in which TikTok would begin to lead the social media space, which could be confirmed with the recent alliances of the Chinese app with Vimeo and Canva, in support of small and medium-sized companies. Business.
However, despite the heavy blow that TikTok may have surpassed Facebook as the most downloaded app, this does not mean that Mark Zuckerberg’s company will remain with its arms crossed.
And it is not doing it, because now Facebook has just announced that it has begun to test Facebook Reels, a new function within the platform similar to the Reels of Instagram and, of course, to the short videos of TikTok.
At the moment, Facebook Reels is being tested in countries such as India, Mexico and Canada, being in the United States where it has already been launched although only to some users
The idea is that, with these short videos, users have a new way of expressing themselves, discovering entertaining content and, of course, supporting content creators to expand their reach.
Taking into account the reach of Facebook, this opportunity is quite attractive for content creators, especially since the application revealed that its users spend almost half of their time watching videos and that Reels is growing “especially fast”.
Of course, this is also a response to the hit that TikTok gave and is looking to recover and not allow the Chinese app to continue being the biggest trend in terms of social networks.
But this could also not mean a major counterattack by Facebook, since its competition is not only TikTok, now other platforms such as YouTube with its “YouTube Shorts”, Snapchat and more recently Reddit, which also announced that it would enter the use of short videos on its platform.
Now, Facebook’s plan is not only to launch Facebook Reels, but, as it was announced recently, the idea is to spend around a billion dollars on content creators until 2022, although it has also been willing to implement various programs of additional bonuses and initial financing during the next months, especially directed to Facebook Reels.
So, Facebook seems that it will not stay with its arms crossed and is ready to enter the battle of social networks to see which is the favorite of content creators and, mainly, to see who is the one that generates the most income.
After all, these types of strategies are aimed at that, marketing and sales, in order to gain more followers or users who become main consumers within the application.
The battle between Facebook and TikTok seems to be going on for a long time. Will Facebook overtake TikTok?
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