- The Paralympic Games will start on August 14 and Facebook is preparing to offer its users a wide series of content
- The presence of social networks in sporting events will continue to be a trend and, therefore, Facebook wants to gain ground in these Paralympics
- To date, the first positive case of Covid-19 has been confirmed in the context of the Paralympic Games
The Tokyo Paralympic Games are already just around the corner: they will begin next Tuesday, August 24, and Facebook does not want its users to miss out on anything regarding the sporting event.
After an edition of the Olympic Games that was framed by the presence of Covid-19 that prevented the participation of several athletes, thus, within the same context, the Paralympic Games are about to start and the first athlete has already been announced in testing positive for the disease.
Of course, this is just the beginning of what is likely to be the trend for coronavirus. However, beyond that important issue, this year’s Paralympics arrive with the hope of being a different sporting event.
It will be different, yes, then, taking into account the importance that social networks took on during the Olympics, this new sports season will also see the inclusion of said platforms that will develop various content for users.
Although, TikTok was the one that took the spotlight between July and August (period in which the Olympic Games were held), it seems that Facebook wants to gain ground, which is why it announced that it will add new functions so that its users are aware so much of everything that happens in the Paralympic Games.
The main thing is an information center dedicated to the sporting event, which will provide all the news that, day by day, is coming out regarding the competition: data such as results, statistics, medal tables, etc.
In addition, the information center, which will be available from August 23, will offer profiles of athletes and teams, as well as interactive functions, such as a quiz about the Games to help maximize participation. To access it, you will only have to locate the hashtag #Paralympics.
On the other hand, Instagram will also be part of this Facebook move through the account or profile @ Paralympics, which has a new AR effect with which users can try to reflect the movements of Someity, the official mascot of the Games. Paralympics.
Similarly, the account offers all kinds of information regarding the competition, from the rules of each of the competitions, as well as historical data on the Paralympics.
However, the most outstanding thing is, first, the alliance with the @ Wethe15 account, the campaign that seeks to normalize the issue of disability to eradicate discrimination against that sector of society, which represents 15 percent of the world’s population. .
Another important issue of this Facebook strategy lies in a series of exclusive content, such as the live programming of the Games, as well as clips also with exclusive images through Instagram Reels, and a new spatial and visual audio experience from WebXR, which recreates phenomenal moments of the athletes.
To reinforce this new form of Facebook for the Paralympics, the platform launched a series of four spots with which it seeks to spread the essential message of the Games, which is to highlight the spirit of the athletes and how the context of the Competition can help stop discrimination towards this sector of the population.
With this, it is clear that social networks are gaining more ground in these types of events; We already saw it at the Olympic Games, where TikTok was positioned as the main platform for everything that happened during competitions.
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