- Index hide
inside the studio The State of Personal Commerce It was identified what leads to losing trust in a brand and thereby building better marketing strategies.
A complaint, as in the case that we will see, costs more than 104 thousand reproductions in Youtube and more than 231 thousand reproductions in TikTok.
The high cost of the products and criticizing it is a practice that escalates in networks, especially due to the price-quality ratio of some of these products.
consumer criticism against expensive products they made the cost of these become the best investment in promotion, of brands involved in these conversations.
In The State of Personal Commerce It was verified what were the main reasons why a brand was no longer trusted. In the study it was shown that a 28 percent of consumers arrived at this time because of a bad product that was delivered to them after their purchase. The other 28 percent said it was due to a poor customer service experience and a six percent He argued that it was due to negative reviews and criticism from family and friends.
An interesting exercise that listed the prices of expensive tennis what can you find in iron palaceended up helping a consumer decide what to spend his money on and it wasn’t on any of these expensive models, because he chose a motorcycle Italika.
The cost-benefit ratio is one of the many exercises that help a consumer make a purchase decision. and the relevant factor in these dynamics is that it patents resources of interest to profile products based on purchase decisions and, most importantly, establish activities that help brands to be able to conquer this consumer.
In the video published by Berenice González and which has more than 700,000 views on her Twitter account, the user shows an interesting list of designer sneakers based on their prices.
The first pair of expensive tennis what he found in iron palace they were some Balenciaga Triple S in green, at a price of 26 thousand 900 pesos. A second pair of the same make and model, but in light blue, was priced at 23,100 pesos.
also showed some Fendi Match elaborated with a retro design and these had a cost of 20 thousand 500 pesos, while some Alexander McQueen they cost 15,200 pesos despite being a basic model and very simple in design.
Turning to tennis models below 10 thousand pesos, he showed some Axel Arigato targets at a cost of six thousand 690 pesos.
@berenicemda Palacio de Hierro designer tennis ✨#alexandermcqueen#fendi#balenciaga#axelarigato#sneaker#sneakerhead#viraltiktok#sneakers#viralvideo#sneakersaddict#sneakershopping#shopping ♬ As It Was – Harry Styles
After publishing his specific list of expensive tennis shoes, the comments of the consumers were immediate and they made fun of the fact that they had Charly tennis shoes for less than a thousand pesos, even those who said they preferred to spend an amount of this size on other products such as a motorcycle.
“Oh no, I prefer an Italika motorcycle”, Yander published among others who made fun of the cost, commenting on whether they accepted vouchers or what time the store closed.
This is not the only case in which the high cost of a product ended up becoming a case of promotion.
A complaint turned into something akin to a campaign that revived Mitzy’s name on social media, after Kimberly Irene The Most Preciouswas disappointed with the price of 50 thousand pesos of one of her dresses, which she said she was willing to buy until she found out the high price.
Based on an estimate of Influencer Marketing Hubthe minimum cost of a campaign on TikTok is 50 thousand pesos, that is, the price of a simple campaign on the video social network is the same as the designer’s garment, which disappointed the famous youtuber.
“Acquiring a popular channel on TikTok can cost brands from 50 to 100 thousand pesos, and the cost of a challenge hashtag has a fixed rate of 150 thousand pesos for six days, in addition to the additional dollars that companies spend to promote the challenge”, explains Influencer Marketing Hub in an analysis of advertising rates, which the Chinese social network has.
After the complaint about the cost of the dress in TikTok, various comments have prompted the reproduction of the video. Some say that with 50,000 pesos they can buy “a good amount of clothes in San Diego”, while others responded that with the same amount they can pay for a car down payment.
@chismeyouber2 #the losses ♬ original sound – gossipyouber 2
The cost of fashion garments has unleashed a furor in Mexico not only for being disappointed by their high cost, but also for getting them regardless of the cost, as is the case with the famous tiktokers, who viralize the purchase and use of firms such as Gucci, Louis Vuitton, Chanel, Christian Dior, Balenciaga, among others, who have unleashed trends without waste on networks.
All this furor that expensive garments have caused in networks are part of the terrible consumer culture that exists in Mexico, where the possession of a brand in this market gets out of control and unleashes all kinds of highly criticizable actions.
Given this consumer profile, it is important to remember the importance of these brands from their history, the value they give to craftsmanship and the meaning of their names and logos, as well as materials in the powerful fashion industry.