By 2023, sustainability is key for 68.3% of managers in Mexico.
Also, 63.3% report importance in the ESG criteria.
Corporate reputation is among the most relevant aspects.
Every year managers are focused on new important points and characteristics to apply in their companies or industries. This 2023, Mexican managers explained that they consider reputation and sustainability key in current businesses.
According to the report focused on Mexico from Approaching the Future 2023: Trends in Reputation and Management of Intangibles, prepared by Corporate Excellence – Center for Reputation Leadership together with CANVAS Estrategias Sostenibles and Global Alliance for Public Relations and Communication Management, presented to the community professional in the region with the collaboration of jeffreygroup and the Circle of Corporate Reputation, showed that sustainability with 68.3 percent and ASG criteria with 63.3 percent together with reputation, are the most relevant trends for managers in the country.
The research presented this Thursday, July 6, also revealed that these two areas are the aspects most worked on by Mexican organizations, with 55.8 percent, which shows great consistency between what top management prioritizes and the real areas of action. of the companies.
Trends in intangibles most worked for organizations
This study, in which more than 1,200 professionals from 53 different countries have participated, is key to discovering the trends in intangibles that are most worked on and relevant to organizations.
With all this, this report, which is in its eighth edition, has decided to bet on a global and interconnected vision when presenting the ten most relevant areas for companies, doing so cross-cutting and pointing out the common aspects between trends.
The research explained that in the Mexican region there is a greater interest in sustainability. “There is, in turn, a greater interest in reputation and corporate purpose than in Latin America, but less importance is given to digitization, a key aspect in other regions of Latin America or Europe,” the research reads.
In that same order, for professionals in the country, corporate reputation and sustainability are not only among the most relevant aspects, but they are also the issues on which organizations are most focused, with 55.8 percent.
“Companies in this territory are devoting their efforts, above all, to improving the design of the plan or strategy with 65.7 percent and advancing in the identification and mitigation of integrated reputational risks with 52.3 percent. In Mexico, the investment that is being made in terms of the training of CEOs and managers in terms of reputation stands out, with 40.3 percent, with almost twenty points of difference compared to the rest of the regions analyzed ”, they explained.
It is worth mentioning that reputation is a firm and lasting feeling of admiration, respect, esteem and trust, and that when an organization, person or institution of any type or sector of activity manages to convey that feeling to its stakeholders, behaviors are achieved favorable from them.
In revealing the report, Ángel Alloza, CEO of Corporate Excellence – Center for Reputation Leadership, indicated that “today, corporate reputation is more important than ever due to the strategic dimension it acquires. Organizations advance in their management through the design of specific plans and through the application of measurement systems. However, this last point is, in turn, one of the main challenges currently faced by professionals in this field.”
For his part, Mauricio Gutiérrez, Ambassador of Corporate Excellence – Center for Reputation Leadership in Mexico, stated that “the need to have trends that will govern the Mexican market were prevailing, for which we are proud to be allies of this first edition that reaffirms our Commitment to reputation, a priority intangible asset. Sustainability is already the business north of many companies that remain at the forefront in Mexico. We invite all those who have not yet joined, to join this trend and consolidate a profitable and sustainable future for everyone”.
The investigation also showed other trends that occupy a relevant place in the ranking, such as corporate purpose with 58.6 percent, corporate communication with 50 percent, and responsible leadership with 48.3 percent.
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