Evidence to Sears in networks for promotion with false advertising

Evidence to Sears in networks for promotion with false advertising

Social networks have become the best tool to showcase brands for not providing a good experience to consumers. This is the case of a consumer who denounced Sears for sending him promotions with false advertising of some of his products.

According to the report by We Are Social and Hootsuite, it revealed that there are currently 4.62 billion network users worldwide, which represents year-on-year growth of more than 10 percent.

Also, the study indicates that the number of users of social networks is now equivalent to more than 58 percent of the total population of the world.

Given these numbers, it is normal to find complaints from consumers on these platforms, who consider it important to show brands so that they can solve their poor customer service. or even many times their promotions that can confuse their users.

Sears misleading advertising makes consumers angry

Through the social network Twitter, a consumer denounced the Sears department store after receiving an email promoting a Samsung Galaxy tablet and what is false advertising.

The user showed that the email he received shows him the tablet with the cost of 7 thousand 519 Mexican pesosbut when entering the publication it changes to the price of 8 thousand 459 Mexican pesos.

Likewise, the publication of the product highlights that this last price is after a 23 percent discount since the true price is 10 thousand 999 Mexican pesos.

The consumer showed his dissatisfaction with the brand through his publication, so he also took advantage of his tweets to denounce to the brand with the Federal Consumer Protection Office (Profeco).

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Let us remember that misleading advertising is one that presents false statements about a product or service that it promotes, with the intention of capturing a large number of consumers, until they become loyal to their brands.

That is why, thanks to the digital age, today we can realize that there is a large amount of misleading advertising in the world. Statista data highlights that 56.4 percent of users who register on the Internet worldwide expressed concern about not knowing what is true and what is not, so these data reveal that at least We have all been victims of misleading advertising or fake news, regardless of the medium of dissemination.

In that sense, in Mexico, Profeco is the entity that regulates this type of consumer crime. In accordance with the Federal Consumer Protection Law, which grants powers to Profeco to “initiate a procedure for violations of the law on advertising, in accordance with articles 1, 6, 13, 24, sections I and XX, 32 and 123 of the law in question.”

This type of complaint is not the first to be registered on these digital platforms, where the consumer feels cheated every time a brand offers misleading advertising, such as that of a client of Bodega Aurrerá who pointed out the brand for offering false propositions .

Another case of this style is that of some clients of the BBVA Mexico bank who denounced the brand on Twitter for offering misleading advertising for one of its promotions with Amazon.

This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story.; however, so far it has not been received. The note will be updated in case of a response.

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