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In the evidence that the man showed on his Twitter account, we see extra charges for supplements such as a glass of yogurt or a change in the type of juice served at his breakfast within Vips.
The account of a breakfast in a restaurant Vips evidenced the alleged marketing tactics that the restaurant uses to overcharge for its food, breakfast and other food services.
Complaints against the restaurant chain have been notorious in social networks, which has established itself in the market due to its history and the nostalgia that continues to awaken in diners, who are convinced to go to the place to consume.
With the evidenced case of how a service in a restaurant ends up becoming a long list of extra costs, the challenge of the services and the opportunity that brands seek, in being able to achieve better promotional guidelines, is shown.
Vips and a breakfast account in fine print
Promotions with fine print has been one of the marketing tactics denounced by Roberto Acosta, a collaborator of Grupo Salinas and who showed his account after going to have breakfast at a VIP.
The man, who collaborates for media such as ADN 40, according to information from his social networks, exhibited that after going to have breakfast at a VIP, the account was raised due to the amount of accessories and changes that were supposed to be included in the breakfast package you ordered.
“I came for two 79-peso breakfasts at Vips and between everything they brought me and offered (without telling me the extra cost or something similar) they ended up scoring a great goal. From the glass of yogurt, to the difference of a juice that the menu was supposed to include ”, explained the user on his Twitter account.
MORALEJA … DO NOT CONTINUE BEING A VICTIM OF THE MARKETING AND YOU HAVE TO READ THE LETTERS HÍPER CHIQUITAS HAHA @deadaliar 🙄🙄
Great goal @VIPS 😅 pic.twitter.com/jonUZC1gwJ
– Roberto Acosta (@boby_rebel_rob) January 10, 2022
This type of action in which a promotion ends up becoming a guideline to consume more, with the help of alleged treacherous practices on the part of the establishments, define a very important challenge and that is how much the establishments get involved with the consumer and the way in which They do it, whether right or wrong, they end up defining an entire position in the market.
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