Jeffrey Goldberg, editor-in-chief of The Atlantic, has done an interview with Tim Cook. Remote, of course, since the pandemic continues to demand it. In it, the CEO of Apple has commented on various topics from the company’s performance to the current world situation.
Cook has referred to the large number of disasters that are occurring these days in the United States: the California fires, the floods, the hurricanes… ” I think that all this, together, will convince people who continue to disagree on the change climate, “he argues. Apple has already made several donations to mitigate the effects of the California fires, and its executive adviser repeats that it is necessary to insist on talking with those politicians who continue to ignore the effects of global warming .
The COVID-19 pandemic has caused Apple to have several initiatives underway that we have already talked about, but Cook has commented for the first time the effect that the coronavirus has had in the offices. A “vast majority” of employees continue to work from home, with only 10-15% of staff coming to Apple Park with occasional visits from top executives.
Cook admits that they have found tasks that work even better if they are worked remotely, but at the same time he defends that there are jobs that require presence in the offices and that are irreplaceable. The executive says that nothing will ever be the same again, but that he hopes that many employees will be able to return to their offices as the pandemic fades: ” Many things depend on several people crossing each other in offices,” he says. “We have common areas designed to bring together several teams to talk to each other, and these are things that you cannot schedule.”
Another curious point: Apple has also been busy fighting fake news about the pandemic on its own platform, Apple News +, preventing them from appearing.