Such is the case of Branded Real Estate, a global trend that has marked a turning point in the market, since it provides undeniable benefits for brand owners, developers, investors and users. Functioning as a license agreement between a recognized iconic brand and a developer who has the right to use the name, logo, style vision and quality that said brand represents.
This is why in Mexico we are creating LABELa Branded Real Estate project, which arises from the alliance between two leading companies in their field: Versalicensing, a representation agency for lifestyle, corporate and celebrity brands and M&M real estate consultants, together have the mission of building stories and generate value to Real Estate projects.
At a press conference, Jaime Meschoulam, CEO of Versalicensing and Co-founder of Etiquetta Branded Real Estatementions, “We are proud to announce the launch of ETIQUETTA, a firm that allows us to create an emotional connection with clients. We work with recognized local and international brands, we are the bridge between brands and developers”.
The objective of this firm is to integrate recognized brands in developments based on unique stories, where lifestyle, status and surplus value are combined, giving the client’s heritage an added value that will be recognized regardless of the time that has elapsed.
before this Joseph Mansur, CEO of M&M Real Estate Consultants and Co-founder of Etiquetta Branded Real Estatehighlights, “Our Branded Real Estate formats are not only focused on residential areas, we are open to participating in formats such as hotels, commercial developments and mixed-use concepts nationwide. Among our main services are the negotiation of contracts, supervision and monitoring of construction, advice regarding the image and identity of the project, always generating a commitment between affiliated companies, just to mention a few”.
Among the portfolio of brands that this firm represents are Armani Casa, Vogue, Diesel, Swarovski, Salvador Dalí, Rockefeller, among many more.
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