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In 2021, “Checo” Pérez was the fourth highest paid with earnings of up to 18 million dollars.
TikTok, at the moment, has a user base of more than 1.7 billion worldwide.
TikTok is estimated to exceed two billion users by 2024.
Once TikTok made the “checoperrito” viral, dressed in his Red Bull team uniform, prior to the Mexican Grand Prix, “Checo” Pérez met said character in an undoubtedly epic meeting.
A few days before the Mexican Grand Prix takes place, where, without a doubt, the driver to follow will be Sergio “Checo” Pérez, the euphoria for Formula 1 begins to take over the fans and some other curious.
Today, we know that a large part of our daily lives is governed by what happens on social networks, these being a space where all kinds of content can be shared.
However, At this point, it is no longer a secret that the arrival of the pandemic further enhanced the digital scene, where TikTok has established itself as the social network of the momentthe most popular and, by the way, the most viral.
Currently, speaking of numbers, the Chinese platform has more than a billion and a half active users, considerably surpassing Instagram and positioning itself as the undisputed favorite of the young people of the so-called Generation Z.
On the other hand, information from Sensor Tower and its study Q2 2022: Store Intelligence Data Digest reveals that it is now the most downloaded application for mobile devices, both Android and iOS, in 2022, the year that could be considered as the consolidation of the platform developed by ByteDance.
In this context, various Specialists predict that TikTok will exceed two billion users in 2024, which, even, would bring it even closer to Facebook, which is the most used social network in the world.
epic meeting; “Checo” Pérez meets with “checoperrito”
In short, in terms of communication, the Chinese social network has become a lethal tool (its numbers do not lie about it), which is why it is increasingly mentioned in almost all the conversations that are born and nurtured in the community. digital.
A very specific and popular case can be seen in the character of the “checoperrito” that, a few days ago, went viral on the networkswho, as if that were not enough, was finally able to meet Sergio “Checo” Pérez, his source of inspiration.
Weeks ago, a video posted on Tiktok echoed in the digital community after the initiative of a fan of the Mexican driver who decided to dress his pet as if he were another member of the Red Bull team was revealed.
@impichaa Red Bull Tasty Puppy #F1 #checoperez
The present day, at an event in which “Checo” Pérez, the meeting with the one known virally as “checoperrito” became official and it is, without a doubt, one of the most epic moments ahead of the Mexican GP that will take place next weekend.
Since last year, the excitement for the Mexican has grown, even considered as one of the highest paid drivers, according to the Forbes magazine ranking, placing in fourth place with estimated earnings of $18 millionwhich are divided into 5 million of his salary during the 2021 season, 5.5 million of annual bonuses and 13 million of a total bonus.
The “Checo” Pérez thing is one of the clearest examples of how a brand can achieve a very high level of loyalty among its consumers or audiences, a fact that, as happened in 2021, will be experienced again next Sunday.