Social networks are a very large space for everyone in the world, especially for the new generations who feel comfortable sharing everything they think on these sites. Given this, this March 8, International Women’s Day, Entel the technology firm promotes the use of social networks as a space of respect.
In 2022, the report by We Are Social and Hootsuite revealed that there are currently 4.62 billion network users worldwide, representing a year-on-year growth of more than 10 percent.
Given this, there are many people who are on digital platforms, so brands also inhabit these spaces.
Entel and 8M
After commemorating this 8M, the technological brand specialized in telephony focused on the safety of women in digital spaces such as social networks.
The brand shared how women can be harassed on social networks, especially in Latin American countries, where specialists consider that the digital world is currently the great gap to cover. by laws to eradicate violence against women.
Given this, data highlights that seven out of 10 women in the world have suffered some type of digital violence such as harassment, identity theft, disclosure of images and videos without their consent and other forms.
That is why, given the slow response of the State and the lack of regulatory frameworks in many countries, organizations and groups promote projects to combat online violence and provide support to those who have been victims.
After all these figures, brands like Entel seek to make visible these crimes that women suffer daily throughout the world.
The company, aware of this reality, decided to promote 8M, to show with examples how this kind of harassment has become normal in the daily life of women who today are criticized, judged and singled out.
Today there are many brands that are using their digital channels to make visible these social struggles, which affect a large number of people around the world. As an example, this March 8, 2023, brands such as Pony Malta, Samsung, Nosotras, LLyC, among others, have sought to join these movements, the most recent being female empowerment with campaigns and strategies to show this fight.
The consultancy LLYC launched on the occasion of 8M, International Women’s Day, the campaign ‘The female surname’. Leading women from 12 countries are raising their voices on social networks to make visible a semantic bias that in its day was a useful tool for them to make their way in various fields such as entrepreneurship, leadership, sports or culture, but which Today it is a brake.
And this is how, with the use of marketing, brands want to give a powerful message to the whole world, no matter how big or small they are.
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