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7-Eleven offers its employees a savings fund, personal days and other features that position it as a good place to work.
Companies that offer benefits above the law generate a better image before future followers.
Employees who are comfortable with their workspace report increased productivity.
7-Eleven employees have shown some of the benefits they get from working in the branches of the brand.
Today the companies that offer retail services They are of vital importance for the daily life of millions of people around the world, who can easily access this type of retail space to purchase different types of products, whether they are technological, entertainment, for the home, office and food (among countless others), where some companies have managed to stand out more than others in the mind of the consumer.
According to the Statista ranking of the main retail brands in Mexico according to their brand valueBodega Aurrerá is leading in first place with 5,419 million dollars, Liverpool in second with 2,417 million dollars, Sanborns in third with 941 million dollars, among other well-known brands.
Despite this, there are some stores that are characterized by offering relatively small spaces, but strategically placed around the world to “save” consumers from a craving that is easy to solve, as we can find with Oxxo, Extra and 7-Eleven (among other).
These points of sale manage to attract the attention of consumers to acquire some basic products; however, its high number of branches offers the opportunity for thousands of people to find a good source of income in these stores.
According to figures from the National Occupation and Employment Survey (ENOE), most Mexicans earn around 7,380 pesos per month, while below these are those who earn 3,690 pesos per month, but there are other ways in which employees can level their salaries, if the companies where they work give them some benefits (in addition to those required by law).
On this occasion, some 7 Eleven employees through TikTok have shown some of the benefits of working for the brandin addition to their weekly salary, such as 10 vacation days, 4 additional personal days, savings account, maternity/paternity extension and the possibility of earning bonuses.
@geracoello @join.iconn #ConIconnIsBetter #fyp #fypシ #challenge #fypage #like #I like #friends #dance #foryou #7 #7eleven #icon ♬ Jordan-Ryan Castro
The fact that 7-Eleven of these benefits superior to the law its workers, in addition to benefiting its employees, it improves the image of the brand as a good place to work, which would boost the company in the minds of consumers and future people who seek to join their work team, turning out to be a good human resource strategy employer branding.
Candidates for a position are increasingly demanding in terms of salaries, benefits, flexible hours and other alternatives that go beyond salary, so it is essential to implement strategies for employer branding to directly support our company as a good place to work, to have employees with a better attitude and, consequently, to ensure that our company gets the best talent for greater productivity.
According to the Happiness and Work study carried out by Sustainable Growth, companies that have Employees who “feel good” report up to 33 percent more energy and drivebeing an important factor to take into account for companies to offer their workers favorable environments.
Example of companies that have shown to carry out a good employer branding Hershey’s also improves its perception of applicants, since an employee was considerably grateful to the brand by offering a warm welcome, mentioning that “the details make the difference”, also achieving a good reaction from Internet users.
Brands have a good opportunity to present themselves as good places to work and increase their business reach if they choose to carry out employer branding strategies.
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