Another interesting fact is that 90 percent of the companies established in Latin America will increase their investment in emerging technologies, since these contribute to performance. Therefore, they will increase their investment in this segment over the next 12 months. In addition, 87% claim to have taken advantage of them in the last two years.
The study also reveals which are the emerging technologies most used by Latin American companies: edge computing, with 65% adoption; biometrics (63%); advanced robotics (60%); virtual and augmented reality (56%), 5G (55%) and artificial intelligence (54%). A few steps below appear technologies such as blockchain and digital currencies (49%), as well as metaverse and quantum computing, both with 45%.
Another revealing piece of information from this study is the main reason why organizations implement these technologies: the need to increase productivity, directly present in half of the responses.
Regarding the challenges or obstacles faced by organizations in the region, the following stand out: shortage of talent, lack of experience and deficit of skills (73%). Other barriers are the difficulty to integrate solutions into the existing IT infrastructure (34%) and the lack of financial resources to invest in training or in own technologies (31%).
In terms of leadership, the IT areas continue to be key in identifying the solutions that best fit the organization’s strategic objectives: in 65% of companies, project decisions pass through the hands of c -level of that area, although the involvement of higher-ranking managers such as presidents, CEOs and general managers is growing.
Alberto Alberto Otero, head of Americas Digital Technology, said that “the main contribution of this report is that unlike what happens in general, with studies of this type focused on regions such as Europe, North America or Asia-Pacific. It allows us to understand the reality of Latin America. At a time when all companies are becoming digital businesses, staying ahead and embracing emerging technologies is synonymous with meeting the challenges that lie ahead in terms of productivity, competitiveness, growth and resilience and what we are seeing with great The satisfaction is that Latin American companies are not only increasing their investments in this sense, but, most importantly, they have increasingly developed the innovative gene in their culture”.
For companies looking to compete in an almost entirely digital environment, staying ahead means taking advantage of emerging technologies to support innovation and create new business models. For this reason, Latin American organizations are embracing emerging technologies to reinvent business strategy, business processes, drive efficiencies and improve customer experience while investing in their future. Business efficiency is an attribute that invariably affects the perception of brands and companies by their interlocutors, which undoubtedly contributes to improving their reputation, the most valuable intangible, equivalent to 65% of the capitalization value. of the companies.