Elon Musk shelled out $44 billion for Twitter and wants to recover all the investment. From there, it has established Twitter Blue, with a monthly rent for users, including large companies. Now prepare a new change: pay-per-read to media publishers and content creators.
The weekend, the hierarch advanced the information, and now we know more. His interest is to attract creators to the platform, who charge a percentage for being read and leave another percentage to Musk’s coffers.
A win-win In the words of the billionaire.
“Musk is desperate to add new forms of monetization and other sources of income to pay off the debt,” says Thomas Ricker of The Verge, “while valuing the company at less than half of what you paid for it.”
What does this new system of charging per article on Twitter mean?
Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click.
This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article.…
— Elon Musk (@elonmusk) April 29, 2023
The new system process means that media creators and publishers can post information via Twitter, rather than on other platforms, and receive money for it.
“It should be a great advantage for both media organizations and the public,” said the South African. He points out that companies they may charge a higher price per item to readers who would not necessarily pay a full subscription fee.
Although Musk warned that the new system would start in May, It is unknown on what date and what percentage of money it would be for Twitter, among other conditions.
Elon Musk continues rowing to make ends meet
The enormous cost of Twitter and the loss of advertisers have Musk with his hands on his head. To top it off, notes The Verge, Twitter Blue subscriptions are not working well enough as to supply the sponsors.
Every day, a different problem for Elon Musk. What is certain is that the billionaire will always find a way to solve it.