What started as just another idea of Elon Musk, or even thought it was just a joke, it became a reality: Burnt Hair, her perfume is already on sale, reaching a million dollars!
His name, “Burnt Hair”, matches a flamethrower sold in 2018 by The Boring Company. This Musk company now adds perfume to its production and marketing line, which comes in a red bottle, similar to a flame.
Musk even jokes about his current position of buying Twitter, for which he must pay 44 billion dollars: “Please buy my perfume so I can buy Twitter.”
Please buy my perfume, so I can buy Twitter
— Elon Musk (@elonmusk) October 12, 2022
The Tesla and SpaceX tycoon adds, in this way, a new front to compete: it is no longer space, nor roads, but perfumes. In this world there is a place for everything and in every place there is Elon Musk.
Burnt Hair, a perfume born from the ingenuity of Elon Musk
as highlighted CNET’s Amanda Kooser Burnt Hair is not trying to convince anyone that it smells good.
“The product page has very little detail, other than ad copy he calls it ‘the essence of disgusting desire’. A couple of quotes suggest that it smells like leaning over a candle on the table and that it will help you stand out from the crowd as you walk through an airport.”
Each bottle of Burnt Hair costs $100: by early Wednesday, he had sold 10,000 bottles; already at the stroke of midnight he sold 20 thousand.
The boost he gets from being the character that Musk is leads him to these types of successes. From Dogecoin to Burnt Hair, the billionaire has an enormous ability to make the common people follow him in each of his projects.