Elon Musk made his Twitter account private seemingly out of the blue for a period of 24 hours. Those who did not previously follow the tycoon found out when they saw that his posts were simply no longer freely accessible.
Considering the turbulent months that the subject has had in recent months since he took control of the social network, anyone would have assumed that this movement was a reaction to said situation of constant tension and attack.
But no, in reality Elon Musk would have made his account private for a much more complex issue that could actually be directly affecting all users of the social network. Particularly to those professionally dedicated to increasing the interaction metrics of official accounts or influencers.
And it seems that among all the changes that have been implemented to the Twitter algorithm a strange bug would have arisen that is altering the behavior of the platform following a precise sequence of actions with any account.
Elon Musk was notified about this situation and decided to take action on the matter, isolating himself from the rest of the Twitter community.
Why Elon Musk made his Twitter account private
It all goes back to a very focused Trending Topic which began to gain strength in recent weeks with the recent change in the interface and algorithm of the social network. Many of you will have noticed that the order in which posts appear has changed and now out of nowhere more posts from accounts that you don’t interact with began to appear.
In the vast majority of cases, these are popular user posts that are followed by other people with a high degree of interaction with us. So when they react, comment or simply view too much of that content that is foreign to us, it appears as a rebound in our feed.
The sore point came when different account owners noticed that their performance metrics and engagement shot up when they made their accounts private.
This doesn’t make sense, since the exact opposite should happen. Someone told Elon Musk, who responded to the explanatory thread on the matter and expressed his concern.
So as a measure to evaluate how this failure happens on Twitter, the executive decided to make his account private:
This helped identify some issues with the system. Should be addressed by next week.
— Elon Musk (@elonmusk) February 2, 2023
For a period of 24 hours, Elon Musk’s account was isolated from his own social network. But after the period was over, he returned to normality.
According to the boy, this experiment helped to identify the problems with the system and everything would be solved next week.