The process of electrification of the Lancia brand, the new Alfa Romeo launch strategy, the debut in society of the new Smart #1 or the return of the Ebro brand have been the central themes in the recent Motor.es direct on Twitch. An extensive review of current events in the automotive sector that you have the opportunity to see again if you missed the live show.
In the recent live broadcast made in the Motor.es Twitch channel We have carried out a wide and complete analysis of important current issues in the automotive sector. From the hand of our colleagues from our Forococheselectricos.com portal, we have delved into those news that have been a trend in recent days and that, without a doubt, should focus all our attention.
The entrance on stage Smart’s first SUV It has been one of the topics covered in the live broadcast. The debut in society of new Smart #1 marks the beginning of a new era for this iconic city car brand. After decades of struggling to make Smart a profitable brand, the former Daimler, now the Mercedes-Benz Group, decided to establish a partnership with Geely to carry out an ambitious transformation process that involves betting exclusively on electric mobility. The new Smart #1 is the first in a series of new releases that Smart will make over the next few years.
A space has also been dedicated to dealing with the roadmap that Alfa Romeo will follow. Jean-Philippe Imparato himself, CEO of Alfa Romeo, has confirmed some of the keys to the strategic plan that the popular Italian brand will follow. The latest comments made by the company’s top manager have shown that the development of a new generation of the Alfa Romeo Giulietta is not on the table and that the Alfa Romeo Giulia will survive but will have to be transformed into an electric vehicle.
The process of electrification and internationalization of Lancia was another of the topics discussed. Luca Napolitano himself, CEO of Lancia, has confirmed the launch of three new models for 2028. In addition, it will be in that year when Lancia completes its transformation into an electric vehicle brand. On its return to certain markets, the Italian firm will bet without complexes on online car sales.
Nissan’s decision to stop manufacturing vehicles in Spain has been used by certain companies in the sector to bring an iconic Spanish firm back to life. The return from Ebro It has been another of the hot topics of the direct.
Last but not least, a very important decision of the Volkswagen Group. And is the elimination of 60% of its models with an internal combustion engine by 2030. Arno Antliz, Chief Financial Officer of the Volkswagen Group, in an interview with the Financial Times, pointed out that this colossus of the automotive industry will seek profitability over volume by focusing on more exclusive models.
Do not miss any of our direct, follow us on Twitch!
When do we go live on Twitch? All the Monday and Thursday at 19:00 Peninsular Spanish time we will be live reviewing and analyzing the current situation of the automobile sector. We invite you to join us on these adventures to interact with the Motor.es team live and share your opinions and doubts.