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Sapiens LAb reaches interesting conclusions, because it allows us to know the use of smartphones in the market from unique perspectives.
The appreciation of smartphones as impact devices they realize how important communication is today based on connectivity.
There is an interesting use of devices today and the opportunity is on the side of the platforms that manage to understand these trends.
There is an interesting use of smartphonesbut just as this interest scales, it also allows us to understand the value in the appreciation of the devices and their influence.
The influence that these devices have today gives the opportunity to increasingly valuable interactions in consumption, where a resource becomes essential to understand and that is being able to rethink the market from a small device.
“In 2019, 60 percent of the population in Mexico used a smartphone and the proportion is expected to increase to 70 percent by 2025. Mobile commerce generated US$11 billion in revenue in Mexico in 2019,” he explained. Statista when he released a study of Statista Digital Market Insights.
Smartphones and their effects
A study of Sapiens Lab titled “Results regarding age when the first smartphone was purchased and mental well-being”, warned that women who acquire their first smartphone at an advanced age have a smaller reduction in mental health challenges, while early use of smartphones negatively affects the development of minors.
“In Latin America, the tendency to suicidal thoughts or actions exceeds the global trend in a worrying way, although it remains similar in other behaviors such as aggressive feelings towards others, guilt, a feeling of being disconnected from reality, and repetitive and compulsive actions,” explains the research.
Regarding the use of smartphone Among minors, it indicates a significant impact on mental health, due to the large number of digital stimuli they receive, so there is a high risk that they will see their sense of identity affected and do not understand their sense of identity.
“Smartphones hinder social skills, since behavior in society is complex and requires practice to improve, and in this way you can build relationships that help you withstand the adversities of life,” the document concludes.
This appreciation is not unique and it does provide us with a very important reference to the habits that are triggered around the use of smartphones, such as the security demanded by digital interaction through a mobile device.
“For Mexican consumers, in-app protection is a central part of the user experience. They are even willing to use more and recommend an app that meets their expectations”, he explains Tom Tovarcybersecurity specialist and CEO by Appdome.
And it is that INEGI data reveals that 97 percent of internet users use their smartphone to solve ordinary dilemmas, while 64 percent have opted for apps instead of websites.
“The popularity of apps in Mexico after the pandemic is impressive. Users prefer them over other digital platforms; they download them, spend more time on them and make more purchases. Although they are a great tool to solve everyday tasks, they need greater cybersecurity protection even to order a hamburger”, explains the specialist.
With these two cases we have at hand an interesting reference of what is important in digital and how mobile devices are transforming the habits of people in their activities.