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Electronic commerce has become a definitive activity, to understand the market and most importantly, understand what to sell.
The electronic commerce is today an activity with a great impact on the market and the most important thing about it is to understand what it is worth to the consumer, especially now that the industry is adapting to a greater use of digital dqnql for commercial activities, such As noted by Saúl Castillo, CEO of Shapesin an exclusive interview for Merca2.0.
Merca2.0 – What aspects do consumers no longer forgive when they enter an online store?
Saúl Castillo – When people enter a online storeare looking to solve a need, so knowing who you are, hassle-free browsing, security and privacy in shopping, and a positive shopping experience are essential for them
Merca2.0 – How much does it cost approximately to put an online store from zero to 100 today?
SC – An online store does not require a large investment to start operating, in relation to what is required to start a physical store. However, there is no single answer to this question, as it will depend on the objectives of each business. However, if you consider the most basic elements, such as: the ecommerce platform, a domain, sample products, application, creation of a company, tax advice, accounting management and marketing, for one month, it would be approximately 1,500 dollars.
Merca2.0 – What is the main mistake that entrepreneurs make with web pages and how to solve that mistake?
SC – The main mistake that entrepreneurs make when they start their website is not planning. Carrying out a digital project such as the creation of a website requires concentrating on strategic aspects. This leads to 5 other mistakes that you should avoid:
1. Not taking SEO into account.
2. Not considering Navigability and user experience
3. Inconspicuous or non-existent call to actions.
4. Creation of content that does not add value.
5. Lack of structure on the website.