In 2021, e-commerce in Mexico grew by 27 percent.
In 2020, a total of more than 80 percent of the world’s consumers shopped online.
The leading regions in 2020 in e-commerce They were South America and Asia.
Experience is a word that translates to new and different things in many sectors. in the industry of retail It is everything that consumers can expect from a brand and more when it offers them a good experience when buying, either from the point of sale or through the e-commerce.
E-commerce data has been increasing since the Covid-19 pandemic, becoming a recurring activity in the lives of many consumers. Currently, there is data that shows how Mexico is becoming an important market for electronic commerce, due to the large size of this population.
According to figures released by the Mexican Association of Online Sales (AMVO), Mexico was the country with the highest growth in sales on-line for retail in the world during 2021, with 27 percent, the same as India, and above Brazil, with 26.8 percent.
A Sponsorpulse studiohighlighted that approximately 85 percent of consumers worldwide made a purchase on-line in 2020. Likewise, it was estimated that in 2022 the worldwide turnover of electronic commerce will exceed five thousand trillion euros and seven thousand trillion euros by 2025.
Given all this data, the evolution of electronic commerce is due to the changes and investment that brands are making for providing the best experience to its users and thus gaining new consumers, from these digital channels.
What the consumer is looking for the most this 2023
The experience that brands can provide to Your consumers in electronic commerce have a lot to do with the technology you are applying. That is why specialists point out that this 2023, trends include Artificial Intelligence, software or bots for data storage and, mainly, the management of digital ecosystems that help improve the quality of online experiences.
In this sense, Roberto Kafati, CEO and founder of DEUNA, highlighted in a report carried out by the firm that the use of Artificial Intelligence will help improve solutions and autonomous decision-making in companies and their consumers.
“The large number of digital services that exist will be reinforced by intelligent entities with which any need can be solved from a cell phone or computer,” he said.
These new ways of transacting, communicating and doing business in the world don’t have to be boring, for What these require is having the right service that allows you to increase your online sales but, above all, give the customer the best service and satisfaction as a user.
According to what was mentioned in the forecasts of research so that the businesses found in this digital sales catalog continue to grow, It is necessary that they provide the best service and a unique shopping experience. This will only be possible if the main challenges of each company are first identified and solutions are provided.
However, other sources point out that in order for companies operating in the segment to benefit even more from this new scenario, it is very important to invest in strategies that guarantee consumers a good shopping experience, and transform customers into loyal promoters of your brand.
As an example, a brand that has been able to bring the experience it offers its customers at the point of sale in its stores to its digital business, It is Sephora, which, according to its CEO, Dario Aguilar, mentioned with the pandemic, the beauty firm, focused on online sales, offering promotions and benefits for its users.
“We have an important business in e-commerce, but mainly with the closure of stores due to the pandemic. We launched the app last year so that the consumer can be closer to the brand, so that their shopping experience is much easier ”, he added.
Another example of a successful brand in the e-commerce and that has not only increased its sales, but has promoted its name throughout Mexico, It is Liverpool, where in 2022 it recorded data in the country’s online market, with a 5 percent share.
In summary, enchanting users during the purchase journey is the key point to boost sales in the e-commercesince going out to buy it became less necessary simply because consumers discovered alternatives to find it online and its multiple benefits that they provide.
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