Dua Lipa is co-designer of the new collection in collaboration with Versace.
In 2022, Versace had global revenue of $1.1 billion: Statista.
Ivan De Pineda was invited as a presenter for the collection.
Dua Lipa announced the launch of her collaboration with the luxury brand Versace, which is already available on the website. “The Holiday” is the name of the new campaign, where the artist co-designed the collection.
Its official launch is today in Cannes, France. The singer has become one of the muses of the creative director Donatella Versace, who has been in contact with her since 2017, who spearheaded the luxury brand’s fall 2021 campaign. She was also present at the Milan parade in the presentation of the spring season last year.
The luxury and premium categories are industries that have been able to find in design, heritage and quality of their products, the elements through which they seek to distinguish themselves in the market, with high prices, exclusivity and a clear interest in generating creative proposals.
The Versace emporium began to gain notoriety from the late 1970s, when designer Gianni Versace surprised the world with his design proposals for women’s and men’s clothing and caught the attention of show business figures such as Elton John and Diana Spencer. After his death, his sister Donatella had to be in charge of the company.
The new times forced new investments to prevent it from becoming decapitalized, so In 2016, the decision was made to sell the brand to the American business conglomerate Capri Holdings for 1.8 billion euros.
Her presence in the fashion industry continues to endure, according to StatistaFor the fiscal year ending April 2, 2022, Versace had global revenue of $1.1 billion. While in that year, its parent company had an income of around 5 thousand 650 million dollars.
While in 2017, the market was valued at seven billion US dollars. Predicting that by 2022, the value would increase to almost 10 billion.
Returning to the theme of the “La Vacanza” collection, both Donatella and Dua Lipa chose the Argentine driver Ivan De Pinedawho after appearing as a model, returns to the world of fashion as part of the presentation of his spring-summer collection of the luxury brand, who considers himself a true Versace man.
“Since the 90s he has defined what it is to be powerful, sexy, sensitive and charismatic. He is part of the true Versace men, the ones who are not afraid to express their creativity through their clothes,” De Pineda said.
It was through a promotional video published on the official Versace account that the Argentinean participation in this collection was announced. In the video, he enters the scene, in the middle of a sunny afternoon, on a balcony with the Mediterranean Sea in the background, wearing a signature suit. The host invited the public to watch the next show, where the artist and designer are expected to grab all the spotlights.
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