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A recent report reveals that Farmacias Similares represented 39 percent of the participation in the country’s sector with 2,619 million dollars in sales value.
Since last year, the ambush marketing made by the brand has generated various comments and criticism.
The mascot of Farmacias Similares, Dr. Simi, has met the former Barcelona soccer player, Giovani dos Santos, and together they visited a field in Ecatepec; What is the collaboration about?
According to data from Storecheck on the Leading chain pharmacies in the Mexican market, Similar pharmacies came to represent 39 percent of the participation in the sector in the country with 2,619 million dollars in sales value, in second place was FEMSA’s Mexican Economic Development, which has more than 2,400 branches in the country and in third place Pharmacies Guadalajara with 1,865 branches in Mexico.
Taking these latest data into account, we are talking about the fact that, today, Farmacias Similares is one of the most important brands in its field and, without a doubt, one of the most viral over the years.
And it is that, the appearance of stuffed animals in various scenarios has given great publicity to the brand and, there are even establishments that are beginning to take stricter measures, such as what happened with the Telmex Auditorium, which issued a warning to fans who wish to enter the building with said gadgets.
In any case, in short, these types of actions have managed to directly benefit both the pharmaceutical company, giving you great organic advertisingas well as the factory that develops the stuffed animals, which are handcrafted by the firm CYNIAwhich, based in Cholula, Puebla, is capable of creating various presentations, such as firefighters, astronaut, soccer player, chef or mariachi.
Dr. Simi “revives” Giovani dos Santos and sets up a challenge in Ecatepec
Nowadays, social networks function as a powerful commercial window. Under this premise, a study conducted by The State of Influencer Marketing reveals that Instagram and TikTok were the social networks where the popular influencer marketing generated higher income in 2o21, confirming that today is social networks.
As part of its content line, Farmacias Similares, through its mascot, Dr. Simi, “revived” Giovani dos Santos, one of the most controversial soccer players in recent years, and, from the municipality of Ecatepec, they put together the challenges”.
@drsimi_oficial Then we even throw the challenge ?????? #bff #Mexico #drsimi #giodossantos #coloniasimi #soccer #friends
@drsimi_oficial Tremendous flow that of my friend Gio ?? #giodossantos #soccer #calmdown #coloniasimi #Mexico #foryou #dance #soccer