- Norwegian singer-songwriter Aurora at Corona Capital 2021 was the first celebrity to receive this item as a token of appreciation from her fans.
- In addition to pharmacies, the doctor doll can also be purchased online and is now a success in e-commerce.
- Between August and November 2022, the sale of Dr. Simi’s stuffed animals grew 85% within Mercado Libre.
What started as a small detail is now part of Mexican popular culture. Its about Dr. Simi’s stuffed toy that has become one of the biggest successes in pharma marketing. Not only does it offer prestige to the brand, but it is now one of the best-selling products in the country. In fact, its power is so great that it has even crossed borders to reach other nations.
It all started unintentionally because of a fan. It was in the Crown Capital Festival 2021 when it occurred to him to take a figure and throw it at the Norwegian singer-songwriter Dawn. It was a simple show of appreciation but in reality it became the beginning of what is now a tradition. Now it is extremely common for artists to receive this gift during their concerts.
Quickly this sample of marketing pharma evolved. It all started when the Dr. Simi’s stuffed animal began to be personalized. Now you can not only see him with his traditional white coat medical gown but also with clothes, hairstyles or tattoos alluding to the artists to whom he plans to be thrown.
The new success of e-commerce
For its part, the way of acquiring this type of object has also changed. At the beginning they were only for sale in the affordable office pharmacies but now he has taken the step to the digital world.
Thus, one of the portals where you can purchase the Dr. Simi plush toy is Mercado Libre. This platform has witnessed the current fever that is being experienced and even now it is one of the best-selling products.
How many stuffed animals are sold in Mexico?
On the other hand, the visits in publications of Dr. Simi plushies They had a growing trend during August 2022, starting from Rosalía’s concerts in Mexico. However, there is a star character, since the week of September 19 to 23 was when there was the highest number of visits in all of 2022: almost 25 thousand, which coincides with the arrival of Dua Lipa to the country.
The sales of this stuffed animal also reveal that Dua Lipa is the favorite of Mexicans, since between August and November they grew by 85%, reaching the highest peak in the week prior to the artist’s concert. On average, more than 150 stuffed animals are sold weekly and on the eve of her presentations, around 225 were sold to honor her incomparable style.
Singers who have received the stuffed animals with pleasure
In general, the period between the months of August and October represents 87% of the total sales for the entire year. And it is that, in addition to Rosalía and Dua Lipa, incredible concerts took place this year, such as those of the Jonas Brothers in August; Iron Maiden in September, who received their respective doctors and interacted with them; Franz Ferdinand, who also took his stuffed animal; Lorde in October, who enjoyed taking photos and sharing the good-natured ones; and even RAMMSTEIN, with its vocalist Till Lindemann going on vacation with this famous character that he received on Mexican soil.
On the other hand, the offer of these stuffed animals has increased by 51% from October to November, which coincides with the Harry Styles concert and the recent Corona Capital 2022 in which Hayley Williams from Paramore received a very emotional Dr. Simi with the Mexico shirt.
All of the above is the clearest example of the power that the marketing pharma. It’s not just about the profits you can generate but all the side benefits. The presence helps to position a brand to place it above its competitors.
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