- To date, Farmacias Similares is the leader in low-cost clinics in Mexico.
- This model already offers more daily consultations than the IMSS.
- Among health professionals, a negative image persists towards this type of business, considering that it denigrates the work of doctors.
One of the most successful businesses in our country is that of clinics attached to pharmacies. In a couple of decades it has grown exponentially and everything indicates that it will continue to do so. For its part, Farmacias Similares has established itself in this area and part of its success is due to the well-defined image it has built. To further consolidate his dominance, he has now filed a Dr. Simi mini botarga that already began to cause reactions in social networks.
The story of a successful business
To summarize, it all started in 1997 when the first pharmacy of this chain was opened. From the beginning, it stood out for offering cheap versions of its medicines. With this, he managed to attract low-income people who do not have enough capital to buy patent drugs.
Since then everything has been growth. The next step was install clinics next to each of its pharmacies to extend its service. It is a model that has triumphed because it is designed for patients, although at the same time it affects doctors.
Not everyone supports clinics attached to pharmacies
To date, there are negative opinions for this type of business because it is considered that it denigrates health professionals. Many doctors consider that the concept of medical consultation has been devalued. The fact that it costs 40 pesos causes people to downplay it.
In addition, it is also mentioned that doctors are the most affected because they do not receive sufficient job guarantees. Sometimes they work for fees or simply do not receive legal benefits such as bonuses or vacations.
Regardless of all of the above, pharmacy offices are constantly growing. Its impact is so great that it is already the first source of consultation for Mexicans. This type of business offers between 200,000 and 220,000 queries per day. In contrast, the Mexican Institute of Social Security (IMSS) barely reaches a maximum of 185 thousand.
But beyond cheap prices, the corporate image has also been essential to stand out. In the case of the largest pharmacy chain in Mexico, the image of Dr. Simi is already recognized by a large part of the population. The portrait of an elderly man with his white coat and nice dances is already a registered trademark.
Mini botarga, another way to attract patients?
But now the company has gone a step further by presenting the mini botarga of Dr. Simi. The result was shared through social networks and immediately attracted attention. It was also a creation designed to do a collaboration with a four-year-old boy who has a TikTok account.
@losdisfracesdeleo We toured the entire corporate, they are a great team, they surprised us and we were very happy with all their attention and gifts ❤️ #MiniSimi #DoctorSimi #Viral #dances #tiktok #costumes #Happiness @drsimi_oficial
The little boy has gained popularity on this social network through his account @losdisfracesdeleo. Due to his fascination with the image of Dr. Simi, the pharmacy chain built a scale design for him to use and in the end several videos were created that have already accumulated thousands of views.
Based on the above, the brand has received positive comments considering the creation of Dr. Simi’s mini botarga as a success.
@losdisfracesdeleo Dancing together ❤️ @drsimi_oficial #minisimi #viral #doctorsimi #dance #tiktoks