- Globally, the pandemic has been a huge blow to mental and emotional well-being, especially for younger generations.
- That’s why for the next several months, Doritos will be partnering with the youth mental health organization ReachOut for Australians to speak for themselves.
- The iconic potato chip brand has changed its packaging to feature a “Be Bold. Reach Out”, with the new packages that also come with a QR code that, once scanned, opens a questionnaire to assess your mental health.
Globally, the pandemic It has been a huge blow to mental and emotional well-being, especially for the younger generations. Disruptions to our lifestyle coupled with a uncertainty that seems to have no end have been translated into signs of depression and anxiety that must be addressed.
Have you ever told someone “I’m fine” when you really aren’t? You’re not alone. According to new research, young people use phrases like “I’m fine” or “I’m fine”, when they definitely aren’t, up to 10 times a week. That works 40 times a month and 520 times a year. In other words, this is a problem that mental health must take into account.
That’s why for the next few months, Doritos will partner with youth mental health organization ReachOut for Australians to speak for themselves.
The iconic brand of potato chips has changed its packaging to present a message “Be Bold. Reach Out”, with the new packages that also come with a QR code that, once scanned, opens the questionnaire Checking In With Yourself by ReachOut.
The campaign goes to Australians
Questionnaire easy to use has been designed to help young to keep track of how they feel and also provides steps to take if they feel they need more support.
And with a whopping 72% of Australians struggling with their mental health in the last year (the pandemic has been hard on everyone), the collaboration of Doritos and ReachOut it has come at the right time.
“Being able to check in with yourself and openly acknowledge that you might be having a ‘tough day’ is such a big and important step in all of our mental health journeys,” said ReachOut Executive Director Ashley de Silva.
“After a challenging few years for young people in Australia, conversation and connection are so important and we are proud to partner with a brand like Doritos to raise awareness of youth mental health and encourage people to take control of themselves. themselves and others”.
Mexico is one of the countries with the MOST depressed young people
According to the report Health at a Glance 2021 of the OECDMexico is one of the most affected countries. In 2020, cthus 28% of young adults surveyed showed signs of depressiona figure nine times higher than that of 2019.
For younger people, the prevalence could be even higher. According to the first round of voices-19a survey applied online to people aged 15 to 24 years in November 2020, 64% of adolescents and 71% of young people presented symptoms of depression. The figures are not comparable with those of the OECD, because they come from different surveys, but they outline a problem that needs to be studied in greater depth.
During adolescence, the Contact Interpersonal is essential for building resilience, defining identities, and finding social roles. Therefore, the increase in depression and anxiety among adolescents is understood. This is added to an adverse economic panorama, where at least 3.6 million young people abandoned their studies in 2020 to generate an income or lost their jobs in the formality.
From the point of view of competitiveness, mental health is key for anyone to take advantage of their potentialhave a better quality of life and be more productive. In addition, when the mind is not right, people do not learn well, which makes it even more difficult to reverse the lag educational and build skills needed for the job market.
This situation could generate vicious circles that reinforce one of the main concerns of the young: the future of your financial situation.
Although the Doritos campaign focuses on Australia, we recommend that the next time you feel like eating some, think about your mental well-being while you do it. It is always good to check ourselves.
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