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In 2021, advertising spending in the global market was around $516 billion annually.
In 2020, spending on outdoor advertising in the world amounted to about 29.2 billion dollars.
It is expected that in 2023, the investment in outdoor advertising will exceed 39.6 billion dollars.
Although advertising is a very important industry in the world, it plays a different role in the various stages of a brand, company, among others. Recently, Several billboards found in California, United States, where state residents are warned not to move to Texas due to the strong shootings that have been registered in the entity, drew attention.
As a relevant sector, advertising spending in the global market stood at 2021, according to a study by eMarketerthat this industry generates millions of dollars, and about $516 billion is spent annually on media advertising.
For its part, data from Zenith show that North America is the main focus of investment in the sector, where only the United States is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
One of the important forms of this sector in the world is outdoor advertising, which in the world amounted to some 29.2 billion US dollars in 2020, which represented a decrease of more than eleven billion compared to the previous year.
The mysterious billboards
Recently, mysterious new billboards are warning Californians not to move to Texas, as a record number of people are fleeing the state in search of safety in other entities.
“The Miracle of Texas died in Uvalde. Don’t move to Texas. You don’t mess with Texas,” reads one of the billboards, along with a hooded figure and a scratched-out slogan.
It was learned that the billboards emerged amid census data that confirm a large number of Californians moving en masse to Texas.
The announcement also refers to the latest shooting in Uvalde, where nineteen students and two teachers were killed at Robb Elementary School on May 24, marking as the deadliest school shooting in the United States, in a decade.
These billboards are also relevant, after a study by the Texas Real Estate Research Center detailed that one in ten Texas movers is from California.
To date there has been no response from who is responsible for the ads, but it has generated many comments where they have cataloged it as “disgusting”.
But others also assure that these billboards can continue contributing to the hatred that is currently registered between the residents of both states. In an article about the ads, SF Gate noted that the rivalry between the two states has reached new public heights, with Governors Greg Abbott and Gavin Newsom feuding in the media.
It’s worth mentioning that earlier this summer, Newsom ran full-page ads in three Texas newspapers criticizing Abbott’s stance on abortion and gun control. Abbott himself previously campaigned under the slogan “Don’t make California my Texas!”
These types of ads will always draw attention for the impact they have on a community, but it also shows the power that the advertising industry has around the world.
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