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According to a recent report, worldwide there are more than 200 million content creators or so-called influencers.
In 2021, the market for influencers achieved an accumulation of 16 thousand 400 million dollars
In full live broadcast, a influencer received a dollar donation from one of his followers and his reaction has unleashed a significant wave of criticism.
social networks have been modifying their functions in the face of the boom that the so-called content creators are having or influencers in such a way that, today, they are presented as spaces dedicated almost entirely to this sector of the digital community.
It should be noted that, as a consequence of the arrival of the pandemic, social networks, digital platforms and, of course, influencersbecame an ideal tool for brands in order to reach a new audience.
To this day, even, according to what was revealed by a study of the platform Tomson, it is estimated that 92 percent of people are more receptive to recommendations made by other users about the brands or products, even if they don’t know in person who they are recommending.
Similarly, data from postcron point out that 66 percent of people trust reviews posted on social media more.
For this reason, it is not surprising that content creators are a fundamental strategy for brands to such an extent that, in 2021, the market of influencersregarding the execution of campaigns, achieved an accumulation of 16 thousand 400 million dollars.
We can see proof of this with the alliances that personalities such as Khaby Lame, Luisito Comunica, Juanpa Zurita, among many others, have made with different companies in order to capture an audience that grows year after year.
Let’s remember that last year ended with about 4.9 billion users connected to the internetof which a considerable number of young people have in mind to dedicate themselves fully to the profession of influencers.
influencer receives a dollar donation and threatens to ban a follower
Today, social networks are much more focused on issues of influencer marketing and of eCommercetwo of the trends that grew the most during the health emergency.
Within the wide universe of content creators that exist today, one of the youtubers The most famous ones are named after Karen Liao, who, during a live broadcast, has unleashed a lot of criticism against her.
The reason? According to what can be seen in the pictures, the influencer received a donation of a dollar from one of his followers, a fact that, apparently, he did not like at all.
“Don’t be poor. Did you give me 1 dollar? Did you know? I’m only going to get 60 cents. Well, if you don’t subscribe right now I’ll ban you.”mentioned the youtuber in full transmission:
@svalysse #KarenLiao claim a follower who donated 1 dollar (20 pesos)? IG: @svalysse2 – YT: Sähkil Valysse – Endorsement: @Sähkil Valysse ? #yGO #TeamCentury12 #ElJosteEsBombear #svalysse #highmaintenancewoman #thesimpesdangerous #deserved
? BABY OTAKU – Pablo Pesadilla & Polimá Westcoast & Nickoog Clk & Fran C
Of course, the response from Internet users was immediate and the influencerKaren Liao, received strong criticism from the community.
“He is begging for money without doing anything useful and complains that they give him little”; “I’ve seen several of those, they shouldn’t even follow them”; “I didn’t even give a penny for the girl”are some of the comments that can be read.
It is no longer a secret that we live dominated by social networks, spaces that have popularized the profession of influence or also called “content creators”; however, there has long been a call to regulate the practices of these internet personalities.