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The proposal for Jurassic World: Dominion revives the mythical Alan Grant, Doctor Ian Malcolm and Ellie Sattler, who conquered the fans of the franchise in the first film.
This new proposal addresses the ecological impact that was caused on the planet, due to the impossibility of humans and dinosaurs coexisting.
The effectiveness of film franchises is due to the importance of the narrative with which each of these has been consolidated in the market.
The new installment of the powerful franchise of jurassic-park turned on the publicity with the release of the first trailer for Jurassic World: Dominionwith which this brand demonstrates the importance of a story.
In the new proposal, the mythical characters of the film are revived, who in their first installment managed to conquer the audience and raise the creative level with which today they communicate in the market with cinematographic stories that are not wasted.
There is no doubt that, based on these cinema proposals, it has been possible to innovate in the market and, what is more important, define activities from which it seeks to continue conquering audiences and take advantage of connecting brands with them.
In the activation of the advertising campaign for Jurassic World: Dominion, we see that the mythical characters of Alan Grant, Doctor Ian Malcolm Y Ellie Sattlerstarring Sam Neil, Jeff Goldblum Y Laura Dernrespectively.
The appearance of these characters becomes a guarantee of how important a well-constructed narrative has become in the market, through stories that impact the consumer, before in movie theaters, now in movie theaters and streaming.
With this in mind, it is important to identify the elements that serve consumption, in order to scale a message when it manages to conquer the audience with a purchase decision and, most importantly, defining value activities in the market, when it is possible to turn a story into a successful and widely demanded product.
The epic finale of the Jurassic era. Discover the trailer for #JurassicWorldDominion. June 10 in theaters! pic.twitter.com/U0siWigfd6
– Universal Pictures (@Universal_Spain) February 10, 2022
Franchises that conquer
Film franchises have demonstrated the importance of stories when they scale in product value and set a unique example of value to audiences and the opportunity for brands to activate campaigns.
There is no doubt that increasingly bold practices have been established that serve to help define narratives, which, if well executed, become promotional actions without waste.
Under this approach, one aspect that has been of value to the consumer is the one that determines the importance of a narrative when it becomes a value guideline in the market.
With this in mind, it is increasingly valuable to see the bet that is being made in the market, with narratives that are taking advantage of all kinds of resources to be able to conquer the consumer, who not only goes to see stories at the cinema, but also communicates with brands with all kinds of resources, from the product placement that they take advantage of in the films, to the real economic activity that is unleashed in a commercial space such as a cinema with the consumption of sweets and products related to the pedestrian traffic that these spaces generate.
The activation of the Jurassic World: Dominion campaign is also a very important resource to take into account and it is the one that has to do with the way in which an increasingly valuable challenge has been defined in the market and it is the type of stories that manage to scale in consumer demand.
Once the work guidelines have been established, it is important to know how to creatively approach each of the resources that are implemented behind a tape and the opportunity to innovate with the consumer.
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