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The fashion brand indicated that for this decision they worked together with the animal rights association Humane Society International.
They also added that the brand will switch to eco-leather garments and accessories.
The ad received an effective and positive response from animal advocacy groups.
The environmental responsibility of brands today is a task that many are applying to their new objectives. As an example, we go to the recent announcement of the Italian fashion firm Dolce & Gabbana who, starting in 2022, will abandon the use of animal skins in the manufacture of their clothing products and accessories.
This challenge announced by one of the most popular fashion brands in the world, continues to contribute to the era of inclusion and respect for what surrounds us in which we currently find ourselves. According to data from GlobalWebIndex, sustainable brands are better accepted by a consumer who is very concerned about the environment.
Likewise, it details that 52 percent believe that manufacturers and brands have a high environmental responsibility, so that environmental concerns affect their purchasing decisions.
Given these data, many brands and companies have begun to launch campaigns and modify actions where they were not friendly to the environment, because in the not too distant future and that is being transformed daily, sustainable brands will be the ones that have the greatest weight. among consumers.
With a new direction Dolce & Gabbana wins over animal-friendly consumers
the fashion brand He indicated that for this decision they worked together with the association of animal rights Humane Society International.
The head of communication and marketing at Dolce & Gabbana, Fedele Usai, commented that the entire commercial ecosystem of fashion has an important role of social responsibility that is obliged to be promoted and encouraged. “Dolce & Gabbana is working for a more sustainable future that cannot contemplate the use of animal skins,” he said.
”The entire fashion system has an important role of social responsibility that must be promoted and encouraged: we will integrate innovative materials in our collections and develop production processes that respect the environment, while preserving jobs and savoir-faire of the artisans, who otherwise are in danger of disappearing”, highlighted Usai.
They also added that the brand will switch to eco-leather garments and accessories.
The announcement by the company that generates almost 13 percent of its turnover in online sales has received an effective and positive response from animal rights groups. In this sense, the Fur Free Alliance, an organization that brings together almost 60 groups from around the world, focused on eliminating the breeding of animals intended for the production of fur for clothing, applauded this decision.
The firm also explained that despite this news it will not leave its fur artisans jobless and will work with them to develop new alternatives to animal skin.
“In order to preserve the work and professionalism of master furriers, guardians of knowledge and specific skills with essential added value, Dolce & Gabbana will continue to collaborate with these artisans in the creation of “ecological leather” garments and accessories, a sustainable synthetic leather alternative that uses recycled and recyclable materials.
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