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A recent survey reveals that, on average, Mexicans spend about three thousand pesos on various products for their pets.
According to INEGI, in Mexico, 57 out of every 100 Mexican homes have at least one pet.
A recent survey reveals that dogs are the pets with the greatest presence in Mexican homes.
A group of dogs that slept outside an OXXO store have been adopted by the employees themselves and the brand, through its TikTok account, shows the “shelter” they have built for them.
In the digital age, social networks -it is well known- are part of the brand’s deck of strategies to consolidate themselves in the taste and preference of consumers, especially those who can be said to have been born as part of the effects of the emergency and its confinement.
Initially, a recent report from We Are Social and Hootsuite reports that the number of users connected to the Internet is counted at 4.9 billion, of which some 4.6 billion are attached to social networks.
The pandemic, on the other hand, meant, in addition to a complex process for all industries, a boost for some platforms that, due to global confinement, functioned as a kind of entertainment showcase in the midst of a context in which the news reflected a very complicated reality.
TikTok, to mention one example, was one of the social networks that achieved significant growth, exceeding one billion users in 2021 and, now, approaching two billion, a figure that, according to specialists, it will surpass in 2024.
Similarly, as part of the effects of the confinement, 2022 became the year of TikTok, managing to consolidate itself as the most downloaded mobile application on iOS and Android devicesa fact that suggests that the immediate future for the Chinese social network is more than hopeful.
Dogs that slept outside OXXO are adopted by employees
All of the above arises as a context to talk about the great importance that, in terms of digital marketing, social networks have gained over the years.
We can see a sample of this in a recent publication by FEMSA, on its TikTok account, where it shows its “pet friendly” side. And it is that, a group of street dogs that, apparently, slept on the outskirts of an OXXO store, which were already adopted by the employees themselves, reflecting an important point in terms of brand strategies, given that For several years, the attachment to pets has grown considerably.
@somosfemsa Woof! Woof! ? Do you know Barbas and his band? they live in a @oxxogas station and have a lot of love to give. ?? #dogs #oxxogas #somosfemsa
This type of content tends to generate great empathy with users, as the owner of TV Azteca, Ricardo Salinas Pliego, did recently, adopting a dog that presumably lived outside the Ajusco facilities.
I take care of seeing where he is and what they can do for him. https://t.co/hz64RIDvJJ
– Don Ricardo Salinas Pliego (@RicardoBSalinas) January 10, 2023
According to a survey carried out by the National Institute of Statistics and Geography (INEGI)in Mexico, 57 out of every 100 Mexican households have at least one pet, with the dog being the most preferred among people.
On the other hand, we are talking about a moment in which the consumer himself seeks to satisfy his most basic needs, a context in which pets also enter, generating significant expenses.
A survey carried out by the financial services platform Coru and the market research company Brand Engagementreveals that, on average, Mexicans spend about three thousand pesos on various products for their pets.
From this perspective, it is clear that empathy is important in the link between brands and consumers, who, in fact, are looking for those companies with which they can feel identified.
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