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SimilarWeb He has studies where he realizes the power he has Shein as pureplayer of the apparel.
In case of Shein contrasts with eBaywhich has established authentication platforms.
The fashion market has become an example of how important protocols are in electronic commerce.
Shein She is being accused with witnesses of the product she sold, of marketing tennis Jordan fake and the complaint matters, because this shoe is part of a prized category in apparel luxury tennis or collectibles.
The accusation is not minimal, because in “in May 2022, the fast fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for 3.4 percent of desktop traffic. The online site of Nike occupied the second place, with two percent of the visits”, as concluded by Daniela Coppolaanalyst of Statista when presenting the study of SimilarWeb to platform subscribers.
Shein and a different shoe
Shein is in the midst of criticism with everything and evidence that has gone viral on social networks, where it is argued that the brand sells products such as tennis Jordan fake.
The information reached greater virality in networks when TMZ Sports was in charge of reporting the story for selling fake sneakers air jordan 11, at a cost of 49.99 dollars or just over 900 pesos.
After making the design known through various publications on social networks, the footwear was criticized for being the same design, they only removed the famous logo of Jordan jumping, but the rest of the footwear was absolutely the same as the sneakers he sells Nike in that category.
“SHEIN takes all infringement complaints seriously and we have removed the product in question. Third party sellers must comply with our privacy policies. Shein Marketplace and certify that their products do not infringe intellectual property”, explained the brand to TMZ in a statement he shared with the outlet.
After making known the peculiar fake model that is sold in the store, the witnesses that went viral on social networks and the position of the brand blaming third parties for the sale of this fake model, the fashion market is in a difficult moment. to define best practices in the market.
While brands like Sheinwhat is a pureplayer widely known, is being criticized for selling fake products, there are other clothing sales platforms that have turned to the creation of new protocols to ensure that the products of apparel they sell are original.
eBay, for example, had the idea of setting up a new authentication service for streetwear (The Authenticity Guaranteewhich certifies luxury or collectible tennis shoes, watches, bags, jewelry, automobiles, and collectible cards), a category widely exploited by luxury brands to sell high-cost garments with designs for people’s daily lives.
The brand’s service began with the sale of luxury bags and later moved to collection and luxury footwear, to now authenticate expensive clothing and prevent high-cost fake garments from being sold.
This is due to the fact that figures projected by hypebeast warn that the sale of luxury products in eBay it increased between 2019 and 2022, so having programs that certify the originality of the product it sells become essential, in order to communicate strategically with the consumer and thereby define activities that serve to identify value patterns for the consumer.