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Studies New Marketing They give an account of the reasons that consumers have for going to a convenience store, beyond the glasses with ice.
Like this case, let’s remember that consumers came together to ask the Netherlands to return the Scratch-Off to their freezers.
oxxo is one of the leading convenience store brands in Mexico.
A call from a Mexican woman who visited a store in Japan, asked oxxo include in your sale glasses with ice viral, which have attracted attention in the market.
It is important to see the reasons why people go to a convenience store beyond going to buy glasses with ice.
“The main motivation for visiting a convenience store in Japan was to buy a snack, as revealed in a survey conducted in December 2021. About half of the respondents stated that a common reason for going to convenience stores was to shop. a snack, with the purchase of lunch. representing another frequently mentioned objective.
In addition to packaged snacks, Japanese convenience stores, also known as konbini, often have hot snacks at checkout counters, such as fried food, dumplings, and roasted sweet potatoes,” he explained. c.diepanalyst of Statista when presenting a study of New Marketing.
Viral glasses in the Oxxo
The Vivis (@ViviRsantana, Twitter) went to Japan where he took the opportunity to enter a convenience store, open one of its refrigerators and have a glass of ice from the many and in various presentations that are sold.
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– OXXO Stores (@Tiendas_OXXO) May 3, 2023
“This is needed in Culiacán,” he managed to say when promoting the glass he had taken and noting that they were three different sizes.
“This is my happy face when I buy ice in a glass, Oxxo you have a ‘giant’ business opportunity, in the north of Mexico,” he explained.
This call adds to the virality that the stories of consumers who enter Asian convenience stores, especially in South Korea, have caused on social networks, where they buy glasses with ice and drink concentrates that they empty into them, to prepare drinks that despite being a simplicity, they conquer for it.
After the mention that he made to Oxxo, so that the store sells glasses with ice, the brand only responded with an emoji of eyes, which is generally used when there is no answer to what is being asked.
The consumer call for brands to bring certain products to their line of sale has led companies like Holland to even revive Raspadito, which is a frozen food that became popular in the 90s and was the star of a nostalgia campaign in social networks. Decades after leaving the market, the call was made for the brand to relaunch the product for sale, to which it agreed.
Said challenge has become a very important precedent to take into account, because it is consumer activism in favor of products returning to the market and these becoming transcendent.
Today, very valuable resources have been established for the consumer, which have a lot to do with what is important and what is not in consumption.
Invariably, challenges have been defined in the market, which tell us about how interesting it has become to understand the consumer profile and assume new responsibilities, to be attentive to the call made by those who visit a store to exercise spending.
This has allowed activities such as social listening to emerge, which has become central in social media marketing, where an element is valuable in this discipline and it is the one that has to do with the way in which activities in favor of customer demand.