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DJI is one of the leading brands in photomechanics and the announcement of massive theft of its merchandise, including drones, stabilizers and cameras, is a terrible precedent for companies in this segment in Mexico.
The reported robbery did not give details of how it happened, but it was announced that the facts are being investigated.
Mexico is becoming a bad market for the technology industry, due to the insecurity that impacts companies.
The logistics and distribution of products from both international brands of the level of DJIlike entrepreneurs (@nanamintsita), is experiencing a lousy moment of security in Mexico and in this account of events that we make in the following note, the theft of 300 droneswhich stop flying in the country after being stolen, like two suitcases full of products from an enterprise, which a Didi driver never delivered to their destination.
This series of events reveals a terrible history in the market and, most importantly, determines the enormous challenge that exists in being able to improve the situation in which this segment finds itself.
300 DJI drones stop flying in Mexico
An unfortunate announcement was released by DJIafter the brand explained the theft of 300 drones and a significant volume of equipment that was being transported in the country, such as 500 stabilizers that were also stolen.
The report of the theft of this equipment is a serious blow that takes the brand and establishes a terrible precedent in the market, where today the brands seem to have to carry out more security protocols than salesto protect the inventory they have and that is vulnerable to questionable practices such as Profeco and security entities.
Who stole 300 drones?
Until now it is not clear who stole 300 drones DJIwhat the brand has confirmed is that it is working to find those responsible, after denouncing the fact that it represents a serious blow to the brand, both monetary and in terms of supply, due to the strategic shortage that will undoubtedly be registered in various points of sale , where surely there were already scheduled deliveries or demand for equipment for display and marketing.
This blow that has been given to the brand, recalls the role that DJI has in the photomechanical market.
How do they steal 300 drones?
the news that DJI stop flying 300 drones after being stolen, it occurs due to the brand’s complaint, in which it is detailed that on May 3, a truck in which the merchandise of the brand was transported was stolen with an important shipment of cameras of various models of the brand and 500 stabilizers .
The announcement, made known to customers and followers of the brand, adds an apology to customers who will be affected by the delay in fulfilling their orders, due to what they described as a “painful situation.”
The extra alert that the brand has launched is not to buy new DJI equipment through unofficial channels, as it has blocked the equipment.
Bad time for logistics in Mexico
The logistics and transfer of commercial goods is experiencing an unfortunate moment in Mexico, not only because of DJI’s complaint this Thursday, because during the week the case of @nanamintsita, a TikTok user and entrepreneur, who denounced Didi for the theft of two suitcases full of products from his enterprise.
“When I saw that the product had not been delivered but the trip had ended, I contacted DiDi where the report was made, they blocked the driver from the application and later he contacted DiDi saying that he had already delivered the things. when it wasn’t. Previously I had tried to communicate with him and he sent me to the mailbox. As soon as I told the platform that he was in error, they blocked him again and apparently they have not been able to get an answer again, “explained the entrepreneur.
The risk of doing business in Mexico
At the beginning of this analysis we warned that security agencies and Profeco itself hindered the practices with which businesses in Mexico, for example, sought to deal with the high wave of robberies of which their stores are victims. Profeco prohibited activities such as the review of purchase receipts at the exit of stores, a measure that helped security elements to prevent theft, while the agencies in charge of providing security have also failed with terrible action protocols in situations of this type, which occur in stores.
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