Within the current context, consumers have become more demanding before the actions of brands.
For hundreds of sectors, the pandemic was a reason to renew or die.
Technology’s main initiative is to improve people’s daily lives, which is why all progress within this sector seeks to improve from daily rates to complex processes, through the automation of each of the processes, within are you feeling Disruptive innovations refer to a concept, product, or service that disrupts an existing market, or creates an entirely new market segment.
Constantly innovating today is more than a strategy, it has become a necessity, since within the current context developed by an increasingly digital life, generating competitiveness has become complicated, an aspect for which companies has been forced to be increasingly disruptive, within its innovations.
For Cristian Guerra, Coufunder of Privata: “In order for it to really be an innovation, it must have some substance, since it is not enough for it to be better, it must have a value proposition, it must be compatible with what already exists, it does not have to be complex, and it must have a testability and observability”.
In the same way, it should be considered that implementing innovations is not only creating something to be created, since what consumers require must be taken into account, as pointed out by Eduardo Verboen, Deputy General Director of Mac hospitals.
“Brands must stop being self-centered and we must consider consumers, since the greatest innovation is listening to your consumer.” Eduardo Verboen.
Disruptive innovation in marketing strategies
Likewise, another aspect that has forced brands to generate innovations that are increasingly thought out of the box is the growing popularity of social networks, since digital conversation has become one of the main sources of organic feedback. for the brands, causing their opinion to have an increasingly strong weight in the taking of addresses of the firms; however, it is because of this pressure that the term innovation must seek to reinvent itself, as pointed out by Teresa Flores, Director of Communication and Advertising at Boston Medical Group.
“I have seen it in 25 years of professional work, somehow the word innovation is really hackneyed; Therefore, what is really innovative is science, as an industry we can achieve a message that is different, taking away its health from solemnity, we must put aside the serial language and take into account those who we are speaking to”. who adds
“A strong investment is not always necessary to be able to innovate, since great advances come after 700 failed experiments, so the greatest reward for a team is to see the result finished.”
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