Bluebox, the Corporate Venturing of Mexican origin with regional impact, and PropTech Latam Platform, a platform that promotes PropTech throughout Latin America, formalized a Joint Venture. The objective is to take advantage of the resources and knowledge that each one has regarding the PropTech Ecosystem and thus work with Corporates bringing innovation and technology closer to their Real Estate areas.
“The origin of this Joint Venture lies in the need that we have been identifying in companies to adapt their business models to the new Real Estate that is already here. The challenges of entrepreneurs are enormous in the face of the digital transformation that is coming in the industry, and at PropTech Latam we have the knowledge and technological solutions present in our regional community to bring corporations closer” says Andrea Rodríguez Valdez, founder of PropTech Latam Platform.
The Joint Venture will take place through the promotion of the Disruption Lab, a platform whose mission is to promote technological Real Estate on different fronts and in collaboration with relevant players in the Ecosystem: startups, universities, corporations, investment funds, institutions and governments.
In the last 10 years we have been working with more than 30 different corporations, of all profiles and business volumes, implementing our acceleration methodology, to design and accompany the transformation or adoption processes towards innovation that companies need, in addition to managing the first fund focused solely on PropTech in all of Latam.
Gustavo Huerta, Chairman of Bluebox
What benefits will this initiative bring to the industry?
“The Disruption Lab had already been working in a certain way as part of PIRELabs, the innovation laboratory that we have developed since 2019, providing different services to different types of Real Estate companies in the region, but with the creation of this JV we know that it will grow significantly. exponentially, bringing our current clients and new corporate clients closer, a system that Bluebox has already tested among its corporate clients” affirms Ruben Frattini, Founder of PIRELabs and Co-founder of Proptech Latam.
The efforts of the Disruption Lab will be focused initially on the Proptech vertical, to gradually add fintech, constech, and home service issues, plus everything that involves innovation and technology for Real Estate.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.