The Walt Disney Company It is one of the largest conglomerates in the world, which for years has managed to acquire different studios and rights to build an entire empire. And in the midst of artificial intelligence, it was expected that they would take advantage of it.
Among this wave, in fact, the strikes of both the Writers Union and the actors arose, and it is that the use of AI to make cuts, remove jobs and thus save millions in costs seems imminent.
Now, new information from Reuters He maintains that the mouse company has already authorized a research group and AI studies with the direct objective of facilitating production costs.
According to Reuters, executives have approved the formation of a group to study AI and its possible scope in the world of entertainment. Along with this, this workforce will also need to create applications that use artificial intelligence, and form partnerships with other companies that share the same interests.
Disney would be looking to hire AI experts
Reuters exposes as evidence the revelation made a few days ago by The Hollywood Reporterwhich affirms the jobs offered by Disney for a few weeks: “Looking for someone with the ambition to push the limits of what AI tools can create and understand the difference between the voice of data and the voice of a designer, writer or artist”.
Salaries for these vacancies would be in excess of hundreds of thousands of dollars, which shows that Disney is willing to invest in the progress and use of AI. Although the company declined to comment on the matter to Reuters, an anonymous source within the company offered a brief statement about the interests of the managers:
“This supporter sees AI as a tool to help control the skyrocketing costs of film and television production, which can rise to $300 million for a major movie release like Indiana Jones and the Dial of Destiny or The Little Mermaid. Such budgets require equally massive box office returns simply to break even. The cost savings would be realized over time.”