Expedia Group Media Solutions, the global travel advertising platform, introduced a new media platform that helps turn entertainment tourism into a bookable experience. This is the first travel technology and advertising platform of its kind that gives travelers the tools to shop and book travel while viewing travel content.
“This platform is truly unique in a world where inspirational travel content is constantly evolving and represents the next phase in entertainment tourism. New technology creates a space where someone you can consume engaging travel content and book experiences in the same place at the same timeeffectively ‘buying the series,’” said Angelique Miller, Vice President of Media Studios at Expedia Group.
With inspiring travel content and interactive maps from Brand USA, this innovative hub showcases the breadth and depth of travel content attractive for a diversity of trips throughout the United States. At the same time, it offers travelers a way to book hotels, experiences and flights while watching the content in real time.
Eurofarma, the Brazilian-based multinational biopharmaceuticals corporation operating in 22 countries, and global creative agency Dentsu Creative, announced the launch of a new experimental facial expression recognition tool powered by Artificial Intelligencewhich allows patients with Parkinson’s disease to control their participation in social networks through facial expressions.
“It is very difficult to sit in front of the mirror for 45 minutes a day and watch your facial expressions change in front of your eyes. Living with the disease is already difficult enough to literally face it in the mirror every day. That is why I felt very motivated to propose a technological solution that could help all patients through an entertaining activitywhich is to navigate through social networks”, said Sebastián Porta, a patient with the disorder.
Taking advantage of the advancement of technology and the appearance of new communication channels and Artificial Intelligence, the team brought to life the possibility of developing something innovative that would unite facial exercises for people with this disease, while providing improvements in their social expressions.
In October 2023 Disney will celebrate its first 100 years of history and since January the celebrations have begun in the Disneyland parks with new night shows, attractions, parades, decorations and special edition merchandise, this has undoubtedly caused a special interest on the part of Mexicans to travel to Anaheim and Orlando to be part of these festivities.
“The magic of Disney is unique, it is a world of joy for young and old alike; surely the centenary will boost the trips of Mexicans to the theme parks; In addition, we see that Mexicans seek to extend their stay, because this year travelers are purchasing their passes to the parks for stays of more than 4 days”, as stated by Alejandro Sánchez, Manager of Loyalty and Financial Alliances at Despegar.
According to data from Despegar, the leading travel company in Latin America, reservations to Disney Parks on the company’s site, by Mexican travelers, have increased 36% in the last quartercompared to the same period of the previous year.