Following the box office success of Disney’s latest production and struggles with some artists over profits, the company announced that Eternals will hit theaters exclusively.
The pandemic of COVID-19 it has forced all industries to reinvent themselves. New measures, commercial alternatives and other means of distribution were some of the experiments that the producers had to do. However, little by little the cinema is becoming active again and people from time to time are already filling the rooms that for months were empty. Shang-Chi and the Legend of the Ten Rings it was the meter to show that it was possible to return to the box office. Disney he got the message and will get it started.
After the large collection that this film reached, Marvel studios lost his fear, so he confirmed that The Eternals will not launch simultaneously for Disney +. Conversely. In the same way that they did with the aforementioned film, they will provide a window large enough for the fans to go to the theaters and that they can later see it at home, if they like. The distance between one date and another is estimated to be 45 days.
This measure is also born as a consequence of the demand that the company faced with Scarlett Johansson, who was not satisfied with its contractual situation. The actress lost money because the alternative of streaming left the face-to-face functions very empty.
Executive decisions
This said the company about the decisions of the next releases. “Following the tremendous box office success of our summer films, which featured five of the eight biggest national premieres of the year, we are excited to update our theater plans for the remainder of 2021.“, he claimed Kareem daniel, President of Disney Media & Entertainment Distribution. However, there will be an upcoming Disney release that will arrive early to the streaming service: the animated movie. Charm . “As confidence in cinema attendance continues to improve, we look forward to entertaining audiences in theaters. ” added, “While maintaining the flexibility to give our Disney + subscribers the gift of Charm in this christmas season“.
Eternals is scheduled to launch on November 5 this year.
Source: Collider