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Today there are key disciplines such as employer branding and talent management to face these challenges.
Companies have made key resources to be able to face the ability of brands to get involved in the market.
There are tasks in the labor market, which have helped to shorten the challenges.
Companies have used resources such as employer branding and talent management to stand out, but there are studies that speak of variables such as dishonest acts, in which these companies must work.
To deal with these situations, studies as “Global Recruitment Trends Report 2022” have warned that there is a huge challenge in recruitment and seven percent of those interviewed believe that the challenge is in reskilling to the employees.
Challenges in employer branding
Managing to transfer the values of the company to employees seems to be an increasingly difficult challenge to achieve, since in estimates by the MIDOT firm, it asserts that dishonest acts in the workplace impact 40 percent on the productivity of the companies. companies.
“This loss is associated with different facts. The most immediate thing is hiring a dishonest person, which puts the organization’s economy and business models at risk. The true estimate of the people who lie in your CV is 48 percent, given this figure, it is highly recommended to carry out evaluations that make it possible to predict unethical behavior on the part of the collaborator,” he explains. Fernando Calderon, Managing Director from MIDOT Mexico.
In it insight Shared by the manager, it is noted that based on metrics to evaluate integrity, the tests increased by 40 percent in both integrity and honesty, while the impact on reputation suffers not only in image, but also in income per year, since it is estimated that they will be affected by 10 percent.
One of Calderón’s recommendations, an expert in inappropriate behavior at work, is that new evaluations should be applied after hiring, because there are some collaborators prone to committing bad practices such as identity theft, not complying with schedules, excessive breaks , low productivity, rumor spreading, harassment, theft, bribery, as well as embezzlement of company resources.
Estimates of the impact on the company based on the level of employees are revealing, since they warn us that of the occupational frauds identified in 2022, 23 percent were carried out by senior managers, this percentage being the one that most affected the company. company, leading to even fraud at the hands of the owner damage up to 337 thousand dollars (more than six million 200 thousand pesos) to the company.
Other studies that help to understand the labor phenomenon and in what percentages it begins to fade is the research that UKG recently released, where he reports on the relationship between employees and the company, where he points out that five percent of them are on a “tightrope”, because they may not be doing anything or only the minimum and in case they have a choice , would leave that vacancy, while 34 percent identified themselves as disenchanted, that is, they are happy with their job but have very clear boundaries between their personal life and work.
These studies show that there are enormous challenges to overcome in talent management and to the extent that it is possible to understand what and how to attack it for the benefit of the employee’s stay and the benefit that the company obtains in return, in that proportion will be the change that register in the labor market.