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Between July and August, spending on personal care in Mexico increased 5 percent, according to information from Kantar.
91 percent of Mexican households take advantage of summer sales.
61 percent of Mexicans buy pantry items at this time of year to take advantage of summer promotions.
For many, summer is synonymous with promotions and offers, even many supermarkets, such as Walmart, Soriana and La Comer join with advertising campaigns created specifically for this time of year, such as Summer Vacation at Walmart, the Orange Season or Julio Regalado. In fact, there are several categories of personal care in which more is spent in summer precisely because of promotions, such as deodorants, toilet soap, shampoo, creams, blockers, among others. Although it also increases the purchase of beverages and home care products. And it is that The weather is one of the factors that most causes changes in habits and consumption at this time of year.
But a Walmart customer discovered a supposed trick that the brand used to offer a product within its summer promotions. Through social networks, he shared the price of a body cream that went from 82 pesos to 74 with the summer promotion, but realizing that the price tag was coming off, he decided to take it off and discovered that the original price was always 74 pesoswhich made it clear to him that Walmart never loses.
What happened there? @Walmart @WalmartMexico pic.twitter.com/Cd1gL5FyvJ
— Soysoloyo (@Eugana13) July 18, 2023
In summer most Mexicans take advantage of the sales seasonIn fact, 61 percent declared that they will take the opportunity to buy pantry items, while 47 percent will buy home care products. Although long-term purchases of basic necessities also stand outsuch as clothing and footwear.
But although Walmart’s sales in Mexico increased 10 percent in the first three months of 2023, customers continue to adapt their shopping habits to the basic basket, leaving aside sales of discretionary categories.
And it is that in the face of a complicated national economic context, more than 50 percent of Mexicans have changed their shopping habitsespecially in the face of inflation.
A study prepared by Kantar México, showed that 35 percent of Mexicans made cuts in their budget, while 29 percent looked for alternatives in different stores. Currently, 23 percent of Mexicans have implemented financial planning with spending limits. While brands such as City Market, Sumesa and La Comer assure that their sales have not decreased, although they do observe changes in consumers.
Currently, according to the 2022 Radiografía del Consumidor Mexicano study, 41 percent of the population stopped buying certain products, while 32 percent start selecting brands with low prices.