Since its launch in 2015, Discord became a chat site for young gamers to communicate while gaming, using video, audio, and text.
For 2020, the platform decided to take a step forward and created a series of communities so that users of all kinds (not just gamers) could use it to communicate.
Today, we know, in the field of instant messaging networks, WhatsApp leads the market with its more than two billion registered users to dateas indicated by DataReportal.
Today, as mentioned in the most recent study by Hootsuite and We Are Social, reality dictates that the internet is reaching at least nearly 5 billion people worldwide, a 4 percent increase from the previous year.
In this context, Discord has been positioning itself in the taste of the youngest audiences, that is, those users between 18 and 29 years of age, mainly gamersaccording to the recent survey Statista Global Consumers.
Let us remember that the arrival of the pandemic also meant a growth in the video game industry, reaching an approximate value of 198 thousand 500 million dollars, a figure that is expected to increase by 141 thousand 600 million dollars by 2027.
In Mexico, in 2020, the gaming reached a total of 81 million gamerswhich represent 63 percent of the population according to data from a study conducted by Rebold,
According to what is shown in the graph deposited above, France is the country where the youngest audiences, between 18 and 29 years of age, have opted for Discord, with 31 percent of those surveyed .
Germany, with 29 per cent of the respondents, is placed in the second position, followed by the United States with 25 per cent and the United Kingdom with 20 per cent of the respondents.
It should be noted that in the North American country, Discord is one of the most used instant messaging platforms by Internet users, in a market led by Facebook Messenger.
Throughout its existence, the platform, although it has served as a connection point for a considerable number of users, has also been framed by controversy.
Thus, not long ago the company was swept up in bad press after it became known that white supremacist groups had used the platform to stage a violent right-wing demonstration in Charlottesville, Va., in 2017.
Since then, Discord has started to tighten its restrictions and has established a dedicated Trust and Safety Team for its users.