Pharmaceutical Marketing is today one of the key disciplines to understand the market that has helped combat the current health contingency.
One of the key elements in Pharmaceutical Marketing has been the understanding of the market.
Understand the objectives to be followed and most importantly, determine what aspects are crucial in communication to fully exploit this industry.
The Pharmaceutical Marketing It is today a crucial matter to be able to define elements through which an industry can be better understood that at pre-pandemic levels had reached sales of 11,100 million dollars.
The challenge now is to understand an industry that is in full battle against a contingency and the tasks that must be addressed, especially at a time when, like the rest of the industries, talent management, commercial activities and the way to communicate has to be thought in terms of this phenomenon.
At ONLINE Diploma in Pharmaceutical Marketing offered by the Marketing School You will understand the current demand in the pharma industry, you will know what elements will help you measure the value of the consumer and you will specify objectives such as:
Critical view of who the Mexican pharma consumer is.
Learn to generate key ideas in a very good dynamic strategic planning.
Develop possibilities of moving products at the point of sale.
Create communities around a product.
Understand marketing trends.
–
Temary
Module 1: Conquering the new consumer
Within this complete module you will learn the new health habits that have been generated after the health contingency, you will understand the profile of the consumer and you will address the experience that can be built from the trends that are being formed.
Module 2: Strategic planning in the pharmaceutical industry
Measuring results, consolidating brands and building good strategies is part of what you will learn in this module.
Module 3: Marketing at Point of Sale
Retail in pharma explained in all the modalities in which it is offered in the market.
Module 4: Digital Marketing in Health
The best digital resources, explained so that you can implement them in your sales strategy.
Module 5: Social media in the pharmaceutical industry
Build the best communication strategy thinking about digital media without critics nowadays.
Now read: