Recently, we have lived through television and social networks, one of the most mediatic trials in history, that of the actors Johnny Depp Y Amber Heard. Finally, the verdict indicated that both defamed each other, but that the mistreatment that Amber Heard had denounced was false. A result that has provoked numerous reactions in Hollywood.
In any case, the career of both actors has been harmed, Johnny Deppfor the moment he will not participate in the new Pirates of the Caribbean movie, nor in Fantastic Beasts: Dumbledore’s Secrets. As for Amber Heard, she has been Warner Bros who has reduced the presence of the actress in Aquaman 2.
Now, not everyone has wanted to do without Depp, as is the case with Dior. Recall that the actor began to be the image of Dior’s Sauvage fragrance in 2015 and at the end of 2021 the brand counted on him again to continue being the image of sauvage.
Either marketing or for supporting the actor, what is certain is that Sauvage perfume has increased its sales, both during the days that the trial lasted and afterwards. Sauvage has managed to rank among one of the best-selling perfumes, surpassing even women’s perfumes. For example in USAhas managed to position itself at the top of men’s fragrances, in well-known stores such as Ulta or Sephora.
It is also striking how they count from WWD, is the number of searches that the perfume has had on Google, reaching 1.2 million in the month of April.
And perhaps the actor’s fans have something to do with it, since to show their gratitude to Dior for continuing to have Depp, they have not hesitated to go out and buy the fragrance. Even social networks have been filled with hastags like #justiceforjohnnydepp, #diorsauvage either #WeAreWithYouJohnnyDepp in support of the actor.
On the other hand, the advertisement for the perfume has not gone unnoticed either, which is why on YouTube it has managed to 104 million of views.
Photos | Gtres, Dior
Video | Christian Dior