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The investment of companies in digital marketing year after year it increases more.
Technology has directly influenced the environment and how consumers develop. In recent years, the changes are linked to the rise of the Internet and the digital age, and proactive companies in their actions, seeking to comply with the execution of strategies to generate added value for the consumer, began to invest in digital marketingand therefore, to require professionals in the sector.
Through 2020, 70 percent of professionals globally actively invested in digital marketing content, while in Latin America this percentage stands at 50 percent, data froml HubSpot State of Marketing 2020 Report.
It turns out that interest in marketing digital has its origin in the audiences and the increase in the number of users who observe the screens of theirs smartphonescomputers or tablets. Until April 2021, 100 million people were registered in Mexico who make use of the various social media platforms, which represents 77.2 percent of the Mexican population active on the internet.
With the confinements, the use of social networks increased and by January 2021, 11 million new users were registered, that is, there was a growth of 12.4 percent, indicate data from Hootsuite and Branch.
Marketing Digital, the most sought after and fastest growing sector
Something certain is that audiences are found in social networks and for companies it is important to have their attention. Therefore, the development of campaigns and the study of algorithms are essential for the success of products and services.
According to Indeed, the demand for jobs related to marketingsuch as social media administrator (17 percent), manager of marketing (24 percent) and specialist in marketing (74 percent) had a dramatic increase.
In the world of marketingIndeed analyzed the job market and exposed some of the positions related to the industry along with the national average salary.
the developer front end has an average salary of 262 thousand 408 pesos per year: Create the visual elements with which users interact when they visit the site or the apps mobile.
The cameraman has a national average salary of 123 thousand 685 pesos per year: According to Juana Moreno, Professor at HubSpot Academy, more than 80 percent of digital content is video, which opens the doors to new channels that allow the creation of fast creative and live content, such as the renowned TikTok. In that sense, they form a fundamental piece in the world of digital marketing.
The social network specialist has a national average salary of 122 thousand 859 pesos per year: With their experience and analysis, they read different social network algorithms to create specialized content for target audiences.
The fellow of marketing digital has a national average salary of 57 thousand 445 pesos per year: Their tasks range from researching market trends, managing social media, to designing marketing materials. marketingskills which will help you in your professional growth.
The graphic designer has a national average salary of 140 thousand 065 pesos per year: They are responsible for making a product, campaign and publication attractive.
The SEO specialist has a national average salary of 200 thousand 436 pesos per year: Positioning your company’s content on search engines is vital for any company in the industry.
The creative director has a national average salary of 112 thousand 860 pesos per year: the marketing is based on the ideas and knowledge of consumers, the position ensures that the entire team works in a consistent manner.
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