Julio Soto, Head of Digital Marketing Helvex
The award-winning Julio Soto, Head of Digital Marketing at Helvex, shared the experiences of change that a brand must have to generate a transformation through a digital campaign, winner of awards such as the Cannes Golden Lion in the Cyber category.
“I won the first Cannes Gold Lion for Mexico in the Cyber category together with Comex and Google, while for Montblanc I implemented the first luxury e-commerce in Mexico (end to end operated 100 percent by the brand) and for Reckitt I orchestrated the transformation from MKT Digital to Data Driven Marketing”, mentioned Julio Soto.
Regarding the structure of digital marketing, Julio Soto commented that the methods of this concept are key to achieving great sales objectives to position a product.
“We are in the final phase of unifying the marketing teams with those of digital marketing, it is not about doing marketing or digital marketing, it is about doing marketing in a world”, commented Julio Soto.
Regarding new technologies such as Artificial Intelligence that have come to change the world, Julio Soto, Head of Digital Marketing at Helvex, commented that these new methods streamline the work of humans to make campaigns and launches more creative.
“These tools streamline creative processes but do not replace them, as when we started using PowerPoint in our presentations, the truth is that the human factor is what really matters, both for using PowerPoint and for using AI. Like any powerful tool, we are in the discovery phase, but the scope will depend on AI.” assured Julio Soto Head of Digital Marketing at Helvex.
Finally, Julio Soto assured that Artificial Intelligence tools are important for daily application, since in the future human beings must use them to solve various problems in order to achieve greater increases in sales and positioning in any market. .