Carlos Sánchez Rojas, Digital Strategy Director of TV Azteca
The changes in the industry marketing digital can be seen reflected in the forms and strategies that the marketing teams are applying this 2023, to stand out from the competition that exists in this sector. Many times this restructuring comes hand in hand with new and innovative concepts brought by a leader like Carlos Sánchez Rojas, Digital Strategy Director of TV Azteca, who has more than 12 years of experience in marketing digital, social media, advertising and media buying.
The disruptive strategist who has had growth in his profession where he started as a community manager, until reaching his current position, recognizes and has witnessed how social and digital networks went from being a fashionable position to one of the most important and strategy of a business.
“My greatest achievement has been to see my teams, accounts and clients grow, creating actions that promote digital innovation, but giving value to brands and users”, he said.
Sánchez Rojas, who has a degree in marketingis known professionally for being passionate about creating excellent user experiences, explains how this sector has changed in recent years thanks to technological trends that are increasingly taking over all industries.
“For the first time we are seeing a very mature moment in the business, where exponential growth is less and less and innovations are more tools that build on what we already know,” he asserted.
Likewise, he mentioned how the use of Artificial Intelligence (AI) is a new element that will be integrated into marketers, until it becomes part of our daily lives, such as content, advertising and e-commerce recommendations.
“Definitely, it will have a leading role when creating digital strategies,” he said.
Finally, the executive, who has a proven track record of leading creative, media and data teams, is now proud that thanks to his professional growth in the digital world over all these years, it has led him to lead achievements of a media company such as TV Azteca, being the first to adopt web 3.0 technologies in content such as: Artificial Intelligence, NFT’s and Metaverso.