Ana Belén Fernández, YouTube Marketing Leader in Mexico and Latin America
A study titled “Vorhaus Digital Strategy Study November 2022” He came up with the reasons why YouTube users watch their videos and the main reason is that the content they consumed on this platform made them feel updated and informed.
The clear judgment of the audiences about why they click on the videos on this platform helps us to recognize the work of Ana Belen FernandezMarketing Leader for YouTube in Mexico and Latin America, where he assures that the issue of security and the approach to electoral content have been the most notable cases of his work in this technological giant.
“On YouTube, the responsibility we have with our users to guarantee their safety and well-being inside and outside the digital world is one of our highest priorities (…) the efforts that we as a platform make at times of elections, to disseminate as much as possible possible, verified information so that users can participate and make their decision”, he delves into his work on this platform.
To achieve these results, it has had to support campaigns such as Hit Pause, where users were taught techniques to identify misinformation, so that they can make informed decisions and consume accurate information.
This intrinsic precision in technology companies has allowed them to work hand in hand with new trends such as AIwhich he confesses, helps to create communities with its consumers, facilitates the connection with them and the approach with the YouTube brand, making precision the soul of any good digital strategy, “in order to get the most out of this powerful technology and that it is also of the utmost importance to approach it responsibly, being thoughtful about how it is used”.
With these tasks ahead, YouTube has become a fundamental player in the digital market and has made its career in the industry an essential reference that must be consulted, to understand what content results from knowing the new trends and technologies that are up to date. reach of the industry, to build value relationships with audiences and customers, by understanding at a human level, their true desires and needs, to better serve.