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In Mexico, digital commerce registered a growth of at least 27 percent in the last year.
It is estimated that eCommerce generated an economic benefit of more than 401 billion pesos.
Currently it is estimated that just over 60 percent of the world’s population is immersed in the network.
Derived from social distancing, consumption habits worldwide were transformed, so the national buyer base was also affected, not only by becoming more demanding in the face of the actions of companies, but also within their digital consumption.
As a result of social distancing, aspects such as social networks and digital platforms have become the great technologies in trend, so much so that it is thanks to them that today a large number of activities are carried out, such as working, studying and trade, an aspect for which eCommerce and digital commerce in general has grown significantly.
It is estimated that digital commerce in Mexico currently generates an economic spill of more than 401 billion pesos during 2021, according to what is indicated by the Mexican Association of Online Sales, (AMVO), figure that represented an increase of at least 27 percent compared to what was indicated in 2020.
In Mexico, as in much of the world, electronic commerce has increased significantly, this is largely motivated by the forced social distancing and the foundation of digital platforms, so much so that according to the report of DigitalReport, currently just over 4.95 billion people are immersed in the network, which suggests that more than 62 percent of the population is immersed in the network.
Digital consumption habits are strengthened in Mexicans
Within the current context, the profile of Mexicans has been transformed, as the survey points out, among consumers and women over 18 years of age by Cisneros Interactive and IPG Mediabrands, where it was pointed out that the consumption of online audio became one of the daily activities in the lives of more than 88 percent of those surveyed, in addition to stating that for more than 53 percent, they listen to at least two hours of online content in audio.
“In recent years, we have witnessed great changes in the content proposal, the way it is consumed, the devices where it is available and the times in which we consume it,” says Gonzalo Borras, General Director of Audio & Mobile at Entravision. Cisneros Interactive, and adds: “Today there are people from Generation Z who don’t know what a dial is, but they can teach us about digital audio content available on all platforms. This makes it essential for us to be able to understand the preferences of users, to accompany the transformation and ensure that our clients can interact and be in communication with these new generations”. He points to the studio.
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