Online shopping has become part of everyday life. You want it, you make a few clicks, it arrives at your house and becomes part of your life. That easy. However, many brands have chosen to show not only a website or an app to the public, but also seek to be physically close to customers. We tell you what we know about the new Cider Pop-Up in New York.
You have surely seen it advertised, along with other online clothing and accessories stores such as Shein either UrbanicCider is the popular brand in TikTok, so it attracts new generations with unusual and creative collections. Now, as part of his approach, he has opened his first temporary store in the SoHo neighborhood, in the city that never sleeps: New York.
Cider’s new Pop-Up
Based in Los Angeles, since its founding in 2020 (during the pandemic), the brand has contracted a community of 7 million people through its “social approach to fashion”. So, the Cider Pop-Up covers more than 2,000 square meters and will be open until january.
“As this is Cider’s first store in New York, it is essential that the brand identity occupies a prominent place, the main color of the project is red, and captures the attention of the city’s public. “The pop-up design integrates key brand elements such as the logo, tagline and ‘Pick a Mood’ collections to ensure the space feels unique.” said Fenco Lin, co-founder and fashion director of Cider, in a statement.
What does the store have?
In SoHo you can see, appreciate and buy collections based on different moods or moods. For example, Feeling Cute, Felling Romantic and Felling Elegant. Also, there is another capsule collection inspired and exclusive to New York.
On the other hand, like Cider online, it offers a wide range of sizes, from XXS to 4XL.
So, you know, if you have an upcoming trip to NY you can meet the brand face to face and see why there are so many customers in the world.
But don’t be discouraged if you can’t meet her in person. Yu Oppel, marketing director of Cider, said that in the near future more stores will open like it is in other cities in the world.
Photographs by Ringo Studio.
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