Perhaps one of the brands that has attracted the most attention in recent times has been Xiaomi. The Chinese manufacturer has managed to strike a blow, which although it could be momentary, was hard for Apple and Samsung.
This is how the most recent report delivered by Counterpoint Research, whose figures indicate that for the first time Xiaomi surpassed Samsung and Apple in terms of market share.
According to the report, during the month of June, Xiaomi increased its sales worldwide by 26 percent. This advance allowed him to snatch the crown, at least, in monthly market share from Samsung.
Specifically, it is indicated that the eastern firm until June, monopolized 17.1 percent of the total market share, leaving Samsung in the second position with 15 percent of the market and Apple in the third with 14.3 percent.
Without a doubt, this is an indicator of the good moment that the Chinese firm is going through, a situation that Xiaomi knows it must capitalize on.
This issue has to do with something more than simply continuing to launch cutting-edge devices and technologies.
Xiaomi knows that the real challenge and factor that can keep the balance in its favor is the loyalty of its customers, which it now wants to retain with an interesting initiative.
In principle, it is fair to remember that this year, Xiaomi celebrated its 11th anniversary in the market and within the framework of this context, the firm announced that it will return the money to all those people who bought their first smartphone (Xiaomi Mi 1), which was released during 2011.
This device sold about 184,600 units at a price of 1,999 yuan (about 6,132).
After 10 years of the appearance of this device that managed to compete in an interesting way in the market thanks to its price-benefit ratio within the medium and low range of the smartphone sector, now the brand has decided to show appreciation for its customers more faithful, who although now have endless new options seem to continue to especially appreciate the proposal of the Chinese brand.
The above is a clear example of how important it is for brands to not only have a vast customer base. The real challenge is to ensure that these customers are of value, an issue that is not necessarily associated with constant purchases.
The consumer today plays a vital role in building the image of any firm. Furthermore, he has become the best spokesperson and promoter for them.
Brands must ensure that they have the largest number of loyal and committed customers in their ranks to have a defense front against any misadventure.