Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information of the moment in order to always be one step ahead.
Mexico
Eje Comunicación is PRGN’s representative in Mexico. Communication and Public Affairs Axis adds a professional and reputational achievement to its trajectory, becoming the exclusive representative for Mexico of the Global Public Relations Network (PRGN, for its acronym in English) one of the largest associations of independent public relations agencies in the world, with representation in 55 cities in 33 countries CDMX, May 25, 2022. Now, with the incorporation of Eje Comunicación to the network, the global organization will add 53 member agencies that provide local experience in public relations and communications for Mexico and Latin America.
Colgate and Smile México make 50 children smile. CAs part of a social responsibility strategy, the dental hygiene brand and the mexican organization The non-profit carried out a day of 50 free operations for children from indigenous communities in Chiapas with cleft lip and palate. In this way, through surgeries and comprehensive treatment, you can improve your breathing, hearing, and speech and language development, as well as food and nutrition. The next Free Surgery Program supported by Colgate will be held in June 2022 in Ecatepec, State of Mexico
Chubb announces Technological Hub in Latin America. The insurance company announced the inauguration of its new technology hub in Monterrey, to support the information technology, digital and analytics functions of its global operations. Chub Business Services Monterrey will begin operations during the next quarter with more than 150 positions at startup. The technical professionals who will work at the center will provide support in areas such as intelligent process automation, digital technology and data analysis, as well as the development of models for risk management.
DHL becomes a great ally of SMEs. The Ministry of Economy (SE), coordinated the preparation of the “Guide for export via electronic commerce” to help Mexican entrepreneurs to get started in the process of exporting on the internet: e-Commerce, for which DHLExpress shared his extensive experience. The document presents an overview for foreign trade and emphasizes the general aspects of the importance of digital marketing; The guide advises that exporters seek advice on the specificity of their market and have the information and tools that will help them comply with all the requirements to export. DHL is trained to help businesses and individuals not only with international customs requirements and terminology, but also with advice and resources to import and export quickly and efficiently.
USA
Google will open a store in Brooklyn. The tech giant has announced plans to open a second brick-and-mortar store in the Williamsburg neighborhood of Brooklyn. Shoppers will be able to try out Google’s Pixel 6 Pro phone, Nest Audio, Chromebook laptops, Fitbit watches and Pixel Buds, as well as learn everything from phone plans to gaming to storage. The Google Store will also feature “Grab & Go” and online pickup sections, as well as a “Here to Help” counter for repairs. Users will be able to find spaces for local events and workshops.
Walgreens honors veterans and military. In appreciation of their efforts, Walgreens will offer a Memorial Day weekend discount to all veterans, active duty military personnel and their immediate families. From May 27-30, these customers with membership and a valid military ID or proof of service will receive a 20 percent discount on regular-priced products at any pharmacy Walgreen’s or Duane Reade across the country.
Colombia
Burger King expands job offer in Cartagena. The fast food chain, belonging to Restaurant Brands Iberia, opened a new location in the Colombian city, where it will employ at least 30 people. This new Burger King headquarters has more than 300m2 and will offer services such as the traditional Auto Kingbeverage refill system (possibility of refilling soft drinks for free), Take Away, kiosks, WiFi and home-delivery.